Lew's Laser SG Spinning Reel

Get ready to hook more fish with the KEITECH Swing Impact FAT Soft Bait in Pro Blue Red Pearl, available now at Going, Going, Gone. This big-bodied soft plastic is designed to give predators a meaty, irresistible target that triggers aggressive strikes. Its unique two-tone injection process seamlessly blends two salted soft plastics, creating a lifelike appearance and scent trail that fish can’t ignore. The standout feature is the massive tail, engineered to displace more water and deliver a powerful, attention-grabbing kick with every retrieve. This enhanced action mimics a fleeing baitfish, making it a go-to lure for bass, walleye, and more. The ringed body design keeps your hook protected from weeds and snags, ensuring your setup stays weedless without sacrificing hook-setting power. Rigging versatility is built right in. With two holes in the belly for nail sinkers and a clear guide line on the head, you can customize your presentation for any fishing scenario. Use it weightless in shallow water, Texas-rigged in heavy cover, or flip and pitch it with confidence. Whether you're targeting aggressive feeders or finicky biters, this bait adapts to your technique. Available in multiple sizes with generous pack quantities, the Swing Impact FAT gives you more value and more chances to land your next trophy catch. Shop now at Going, Going, Gone and experience the difference a premium soft bait can make on the water.

CONSTRUCTION: Beetle Wing Side-Plate Arrowhead Casting System Technology: Venti 20lb 6 Disk Carbon Drag System MCS- Magnet Control System 7 Total Ball Bearings Trick Shop Compatible Instant Stop Anti-Reverse

Premium components and the best snell materials make the VMC® series of rigs stand out from its competitors, they are built with features that provide the best action and last longer. FEATURES: Chemically Sharpened Baitholder Hook Premium Clear Sufix® Monofilament Precision Hand-Tied Performance

FEATURES: 14 interchangeable removable cups allow for quick and easy access on the water Isolated small tackle storage locker with a lid secures micro terminal tackle Directly infused into each cup/divider, Zerust® VCI vapor technology provides years of effortless rust prevention Additional features include waterproof construction and 3 Drawtite cam-over latches Features the standard 5000/3700 length/width dimension with a slimmer belt line of 1.7" depth

FEATURES: Designed to withstand the harshest of conditions Engineered with micro-serrated blades to easily cut monofilament, fluorocarbon or braided line Includes a carbineer clip for easy access and include a sheath to clip on your shorts or belt Features a non-slip grip, a bottle opener and a lanyard clip.

The Googan Lunker Log Soft Bait is designed for serious anglers looking for an edge. With its lateral lines and subtle shimmy action, this bait mimics natural prey to attract more catches. Injected with salt and available in multiple sizes, it's your secret weapon for freshwater fishing success. SPECS: Length: 4", 6" DESIGN & DETAILS: Lateral lines integrated into the body Subtle shimmy action Injected with salt Multiple size options and colors Package includes 9 baits in 4" length, 6 baits in 6" length

FEATURES: Wear Resistant — Unique resin and coating formula creates a supple yet strong exterior for superior abrasion resistance Ultra Sensitive — 30% less stretch than monofilament for reduced memory and enhanced sensitivity Knot Strength — Flexible finish with low memory for optimal casting, bait presentation, and strong knots Near Invisible — High-grade PVDF construction mimics water's refractive index for low visibility

Enhance your fishing game with the Berkley PowerBait CullShad Softbait. Designed to dominate shallow waters, this innovative swimbait features Berkley's exclusive Honey Comb Technology, delivering unmatched durability and lifelike action. The smart weighting system and hassle-free rigging ensure effortless, effective use, giving you the edge to land your next big catch. Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action & durability. Additionally the smart weighting ability and a hassle-free harness + hook clip ensures you’ve got the Berkley advantage cast after cast FEATURES: Patent pending PowerBait® Honey Comb Technology - increases durability without sacrificing action Runs true without blowout at slow to medium high speeds Smart Weighting Options - Angler adjustable depth control with nail weights Pre-rigged harness, ready to fish Sticky sharp Fusion19™ treble hook >

USES: Freshwater use Stop-and-go with an erratic pattern to elicit explosive strikes DESIGN & DETAILS: Unique open gill design allows water to pass through, leaving an unbelievable spray and bubble trail Spits and sprays water like no other popper Bright eye-popping colors Mustad® KVD Elite Short Triple Grip Hooks provide excellent penetration and hold Exceptional in ponds, lakes, and slow-moving water around shallow cover, docks, and weedlines Best fished using a twitch and pause with rod tip low Styles: HCMBSPS-400, HCMBSPS-591, HCMBSPS-920, HCMBSPS-922, HCMBSPS-929, HCMBSPS-950

FEATURES: Hook-Resist anti-snag netting, and added an easy-to-use adjustable knob to extend or retract the telescopic handle Each model in this series has multiple length positions that securely lock in to your preferred handle length The new sleek design features sturdy octagon handles, molded grips, and solid aluminum frames

DESIGN & DETAILS: Cube style bait Made from Elasti-Flex material, these Loaded Dice will stretch and flex no matter how you rig them Marinated in 3 Brothers Craw Powder so the fish can't resist

Navigate through dense cover easily with the ultra-weedless MACH Frog. The pointed design of the nose gets in and out of the muck without hang ups, so throw it in the thick stuff and watch it haul out giant bass. The MACH Frog produces a distinct walking action that accurately mimics fleeing baitfish and is best for covering water, is highly durable, and comes outfitted with strong hooks so you never lose a bite. Each color combination was hand-chosen by MACH influencers to match every fishing condition, and high-quality rubber strand legs produce lively action to draw in intense strikes. FEATURES: Ultra strong hook strategically placed to enhance weedless properties and provide secure penetration Incredible castability for accurate placement and increased distance Realistic walking action that is easily achieved at any speed Highly durable and engineered with high-quality materials for long-lasting performance

Navigate through dense cover easily with the ultra-weedless MACH Frog. The pointed design of the nose gets in and out of the muck without hang ups, so throw it in the thick stuff and watch it haul out giant bass. The MACH Frog produces a distinct walking action that accurately mimics fleeing baitfish and is best for covering water, is highly durable, and comes outfitted with strong hooks so you never lose a bite. Each color combination was hand-chosen by MACH influencers to match every fishing condition, and high-quality rubber strand legs produce lively action to draw in intense strikes. FEATURES: Ultra strong hook strategically placed to enhance weedless properties and provide secure penetration Incredible castability for accurate placement and increased distance Realistic walking action that is easily achieved at any speed Highly durable and engineered with high-quality materials for long-lasting performance

Unleash chaos with MACH’s Poppin’ Frog. Exceptionally weedless with a unique, cupped mouth design, the Poppin’ Frog creates a plopping and spitting action with bubble trail to draw in intense topwater strikes and easily cruises through mucky, heavy cover without any hang ups. The Poppin’ Frog imitates an injured baitfish and is best for targeted casts and fishing around structure. Engineered with strong hooks, high-quality materials for increased durability, premium rubber strand legs for lifelike action, and a wide selection of hand-chosen influencer color combinations – MACH Poppin’ Frog creates reactionary strikes that others simply can’t. FEATURES: Ultra strong hook strategically placed to enhance weedless properties and provide secure penetration Incredible castability for accurate placement and increased distance Poppin action to spit and churn water, creating a commotion and bubble trail with each twitch of the rod Highly durable and engineered with high-quality materials for long-lasting performance

Unleash chaos with MACH’s Poppin’ Frog. Exceptionally weedless with a unique, cupped mouth design, the Poppin’ Frog creates a plopping and spitting action with bubble trail to draw in intense topwater strikes and easily cruises through mucky, heavy cover without any hang ups. The Poppin’ Frog imitates an injured baitfish and is best for targeted casts and fishing around structure. Engineered with strong hooks, high-quality materials for increased durability, premium rubber strand legs for lifelike action, and a wide selection of hand-chosen influencer color combinations – MACH Poppin’ Frog creates reactionary strikes that others simply can’t. FEATURES: Ultra strong hook strategically placed to enhance weedless properties and provide secure penetration Incredible castability for accurate placement and increased distance Poppin action to spit and churn water, creating a commotion and bubble trail with each twitch of the rod Highly durable and engineered with high-quality materials for long-lasting performance

Introducing the Berkley PowerBait Nessie Glide Bait, designed to revolutionize your fishing experience. This soft bodied glide bait features the irresistible PowerBait flavor, ensuring you attract more catches. With its mesh reinforced joints, stabilizing fins, and patent-pending hook retention clip, the Nessie Glide Bait offers durability, precision, and premium performance for anglers of all levels. Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers experienced with glide bait style fishing. Skip it, slide it and cast it without fear where traditional glide baits previously have not been able to reach. FEATURES: Soft bodied glide bait design featuring PowerBait® flavor Mesh reinforced joint provides durability while allowing for free range of motion Stabilizing fins for consistent Slow Sinking action Patent pending hook retention clip keeps treble hook secured to body Premium features and components Sticky sharp Fusion19™ treble hooks Custom painted forage matching finishes Pro Design Mike Iaconelli

The Eagle Claw® Catfish Tackle Kit will prepare you to pull huge cat monsters out of the water. Including a variety of pieces such as fishing bells, swivels, hooks, sinkers, and bobbers, this kit has everything you need. The kit also comes equipped with a stringer, hook remover, catfish rig, deluxe skinning pliers, and license holder. Contained in a reusable tackle box, the Catfish Tackle Kit is a necessity this fishing season. FEATURES: Catfishing starter kit Includes: fishing bells, swivels, hooks, sinkers, bobbers, a poly stringer, hook remover, catfish rig, deluxe skinning pliers, license holder, and tips booklet Set comes in reusable tackle box Click here for additional information relating to the Manufacturer’s Warranty.

FEATURES: Two-Part molded plastic design includes stainless steel insertion needle and pushrod Surgical tubing needle guard prevents accidental harm Rattle Snaker® tool includes 10 glass rattles Patented tool designed for the precision insertion of rattles and weights into the bodies of ElaZtech® and standard softbaits Built-In storage compartment holds extra glass rattles Replacement rattles sold separately

SPECS: Length: 4 1/4 in. Quantity: 6 per pack USES: Freshwater DESIGN & DETAILS: Created by award winning lure designer Bill Siemantel - BBZ Classic creature bait shape with new natural creature looks Bodies designed to be fished on a multitude of 3/0 to 5/0 hook styles

TECHNOLOGY: Extremely smooth casting resistant to twists and kinks Improved formula features 20% greater knot strength, over 50% greater wet strength, and 20% more flexibility for maximal ability to manage High-strength design for confidence and control High-sensitivity Versatile for a variety of baits and techniques

Sized to be effortlessly inhaled by crappies, panfish and all species, the Micro TRD features the all-time great TRD stickbait profile in a 1.75-inch size. 10X Tough ElaZtech composition means the bait will withstand dozens and dozens of strikes and fish-catches per bait. Extra soft, buoyant material ascends off bottom at rest, assuring the Micro TRD is constantly attracting attention. Pairs seamlessly with Z-Man Micro Finesse ShroomZ jigheads. FEATURES: Downsized version of the best-selling Finesse TRD ideal for micro finesse applications Minimalist stickbait profile has proven irresistible to a variety of gamefish 10X Tough ElaZtech® construction for extreme durability Buoyant material floats off the bottom at rest Pairs seamlessly with Micro Finesse ShroomZ™ jigheads Incredibly effective for a wide array of species, including crappie, panfish, bass, perch, trout, and more