The Moon Difference Satisfy your sweet tooth with the MOON x Sprinkles Birthday Cake Toothpaste – a fluoride-free, sugar-free birthday cake-flavored toothpaste inspired by Sprinkles’ iconic Sprinkle cupcake. A delightful blend of birthday cake flavor with hints of vanilla buttercream frosting in a pink sparkly toothpaste – co-developed with Sprinkles’ Head of Culinary Formulated with coconut-based surfactants for a low-foaming brushing experience that is gentle on enamel and reduces irritation on gums Infused with ethically-sourced mica to gently polish teeth and remove stains Vegan, cruelty-free and gluten-free. No parabens, phthalates, triclosan or SLS/SLES Pairs best with the MOON x Sprinkles Electric Toothbrush to add a real celebration to your brushing routine. What's Inside Fluoride-free pink toothpaste with ethically-sourced mica to gently polish teeth A sugar-free, Birthday Cake flavor with hints of vanilla buttercream frosting Made without SLS/SLES, Parabens, Phthalates, Triclosan and Gluten Vegan & Cruelty-Free Made in the U.S.A with globally-sourced ingredients Directions Adults and children 6 years & older: Brush teeth thoroughly at least twice a day (or use as directed by a dentist). Do not swallow.