Super Starfish Kids 95% Organic Cotton Dress -

Show your team spirit with our classic Men's Varsity Hoodie, where style meets comfort. Whether you're heading to a game, hanging out with friends, or enjoying a cozy night in, this hoodie is the perfect addition for cooler months. For ultimate comfort, pair it with our Varsity Joggers to create a laid-back look. Product Features:• Varsity logo print• Brushed back fleece• Standard fit• Drawcord hood• Front pouch pocket• Straight hem• Ribbed hem and cuffs

Hand-printed in the heart of Wales. British Boxers T-shirts are made using the softest organic cotton. They're made from 100% organic cotton, which feels wonderfully soft against your skin. What's not to love?•100% organic combed cotton•Available in sizes XS - XXL.

Hand-printed in the heart of Wales. British Boxers hoodies are made using the softest organic cotton and recycled polyester mix. Made in a drop shoulder style with a front pouch pocket, these great hoodies are finished with ribbed hem and cuffs detailing. They're cut to an oversized slouchy design, so they are really easy to fit too - just buy your usual size and they'll be super cosy and comfy.•70% Organic Cotton•30% Recycled Polyester•Available in sizes XS - XXL

ADV Essence Singlet is a soft and functional singlet made of polyester with great moisture transport for everyday training. In addition, this advanced training singlet comes with a scooped racerback design for optimal comfort and freedom of movement.• Mesh details for enhanced ventilation• Scooped racerback design• Rounded bottom• Regular fit

Our Iconic Validate Gym Hoody has landed, offering a comfortable fit that's perfect for warm-ups, cool-downs, lounging between sessions, or relaxing on your day off at home. The bold, oversized logo on the chest adds a modern, athletic touch, making it a standout piece in your activewear collection. Pair it with our matching Milo Shorts or Joggers to complete the look. Whether you're training hard or taking it easy, this hoody has you covered!Product Features:• Adjustable, drawstring hood• Iconic validate logo• Contrast sleeves and hood

Comfort comes first with our Marcus Sweatshirt. Crafted from an ultra-soft cotton blend, it offers a cosy, breathable feel that's perfect for wearing year-round. Whether you're layering it over a tee during the cooler months or wearing it solo when the weather warms up, this sweatshirt ensures you stay comfortable and effortlessly stylish all year long. A versatile essential you'll reach for again and again. Product Features•Small Validate print on front•Crew neck design•Brushed back fleece•Fine ribbed side detail•Standard fit•Straight hem Fabric and Care•68% Cotton, 32% Polyester•Machine wash at 40•Wash with similar colours only•Cool iron on reverse•No tumble dry

With the love for our Malmo jersey skirt, we bring you the Romaro Printed Jersey Midi Skirt, a brand new shape for us this season. The godet panels help give the skirt flow and shape, while the jersey, stretch fabric makes it super comfortable, so it is ideal for a smart casual outfit. Team with a fine knit for transitional weather, and swap out for a vest or T-Shirt when the sun begins to shine. • Midi length • Elasticated waist • Godet panels • Screen printed design

We have been looking back at our much loved 90s style designs, and we bring you the Kira Back Print Popover Hoodie. This retro feel jumper is so warm and cosy thanks to its brushed back inner, it is ideal for popping on after a cold dip in the sea. Complete with retro branding, and hidden side pockets. • Large back print • Small chest print • Brushed back inner • Side pockets

Our favourite soft and comfortable tee with great moisture transport for everyday training.• Soft polyester jersey with mesh details for good moisture transport• Concealed zipper pocket at right side• Regular fit• Craft logo at front• Six dots logo at back

The Janely Striped Pique Polo is a classic design that will stand the test of time. It reminds us of retro tennis gear, but it is such a versatile style that could be worn for so many occasions. Made with a woven stripe and pique texture, and we love it with the collar popped up. • Woven stripe • Pique texture • Droptail back • WF branding

Experience the perfect blend of comfort and style with our Tri Dri Women's 3D Fit Seamless Sports Top. Designed for athletic performance, this top boasts contrast detailing, short sleeves, and a crew neck. The ribbed cuffs and hem ensure a snug fit while the breathable eyelet detailing contours to your body, accentuating an hourglass silhouette. Sizes available: XS (82.585cm), S (8890cm), M (9395cm), L (98102cm).

The Tri Dri Women's Panelled Fitness Vest is designed to cater to your active lifestyle. This sleeveless vest, available in sizes XS to XL, boasts a stylish racerback design with contrast trim details accentuating the straps, arm holes, and across the back. For enhanced breathability during intense workouts, there's a mesh panel in the upper back. Additionally, this lightweight vest features stretch fabric with loop detailing for easy headphone management.

Keep your look fresh and minimal with the Essential T-Shirt, styled with a bold Validate logo for a clean, confident finish. This women's tee offers a timeless regular fit, soft short sleeves and a classic crew neckline, making it a wardrobe must-have for effortless everyday dressing. The crisp shade is endlessly versatile, while the logo brings streetwear-inspired style with a modern edge. Whether you're pairing it with denim, joggers or layering it under a blazer for a smart-casual vibe, this T-shirt adapts to your style with ease. Built with comfort and durability in mind, it features quality stitching and a fade-resistant print that holds up to regular wear and washing. A true essential, this tee delivers a sleek silhouette with bold identity.

Designed from the outset to give you a soft touch, light weight and highly functional running top with the added bonus of being part of the REFLECT360 range to give you that extra reflectivity when out in low light conditions. Manufactured using 125gr interlock polyester gives you excellent moisture transportation away from your body. This helps to ensure the top does not stick to your body and remains free to move as you do. The material has a 'soft touch' feel about it for that added bit of luxury! Stylish reflective patterning has been strategically placed on the shoulders/arms to give you a great look and high levels of multi-directional reflectivity - a must have if you are out in the early mornings or evenings. The REFLECT360 detail helps reflect vehicle lights and makes it easier for a driver to identify your position further in advance. • Material: 100% 125gr Interlock Polyester• High moisture wicking fabric wicks sweat and dries fast• REFLECT360 patterning gives multi-directional reflectivity• Chafe-free• Suitable for all sports• Machine washable

More than your average tee, the Danville Cotton Pique T-Shirt is made from quality, cotton, with a pique texture, for a great feel. We have tipped the cuffs with a contrast stripe, and finished with our new WF branding on the chest. • Pique texture • Ribbed, contrast stripe sleeves • Embroidered WF logo

Just the layer for your little superstar! Stylish and practical, this star intarsia knitted jumper takes centre stage with special stars on each elbow. In a lovely fern green, it can be worn over many outfits this season. Made from 100% organic cotton with coconut button fastenings up to and including size 3 y for easy changing. Proud to be certified to the Global Organic Textile Standard (GOTS). GOTS is the leading organic textile standard and companies must meet strict environmental and social criteria to become certified. All the elements in Kite's supply chain - ranging from the cotton growers to the embroiderers - have been successfully inspected to ensure they meet comprehensive organic and socially responsible standards.• 100% Organic Cotton• 12-gauge plain knit• Coconut button shoulder opening (up to and including size 3 years)• Long sleeved• Navy blue and fern green striped ribbed neck, cuffs and hem• Round neck• Star intarsia detail on the elbows• Made in India• Machine washable at 40 degrees, or at 30 degrees to be kinder to the planet• Available in: Green

We bring you another retro 90s inspired printed T-Shirt. The Land and Sea Back Print Graphic T-Shirt reminds us of old surf posters, and takes us back to our roots. Made from quality cotton, and with a marble wash, for a lived in feel, this tee is sure to become your new favourite. • Large back print • Small chest print • Marble wash • Super-soft

Clean and simple, our Fished T-Shirt is a staple for your wardrobe all year round. This T-Shirt is super-soft, comfortable, and made from cotton. Wear it under your favourite sweatshirt or fleece during the colder months. Available in a rainbow of colours to complement your whole wardrobe, you could chose a different colour for every day of the week. • Crew neck • Embroidered Weird Fish logo on chest • Soft touch • Made from cotton

This dress ticks ALL the boxes for a winning choice. Made in soft organic cotton jersey with a little bit of stretch for great drape and next-to-skin softness. Designed in a gorgeous all-over print and featuring two lovely patch pockets on the full skirt, this beautiful design is available across ages so siblings and friends can twin together. Proud to be certified to the Global Organic Textile Standard (GOTS). GOTS is the leading organic textile standard and companies must meet strict environmental and social criteria to become certified. All the elements in Kite's supply chain - ranging from the cotton growers to the embroiderers - have been successfully inspected to ensure they meet comprehensive organic and socially responsible standards.• 95% Organic Cotton, 5% Elastane• All-over print• Slub jersey (170-180 gsm)• Coconut button shoulder opening (up to and including size 3 years)• Short sleeved• Round neck• Explore Kite for matching items• Available in: Wildflower

A special dress for a special occasion. Made from soft organic cotton, this dress has a gorgeous dolly collar (as the name suggests!), sleeves with elasticated cuffs, coconut buttons and handy side pockets, providing effortless, head-turning style. Proud to be certified to the Global Organic Textile Standard (GOTS). GOTS is the leading organic textile standard and companies must meet strict environmental and social criteria to become certified. All the elements in Kite's supply chain - ranging from the cotton growers to the embroiderers - have been successfully inspected to ensure they meet comprehensive organic and socially responsible standards.• 100% Organic Cotton• Twill fabric• Coconut button opening at front• Side pockets• Long sleeved• Elasticated cuffs• Large dolly collar with frill detail• Gathers at waist• Made in India• Machine washable at 40 degrees, or at 30 degrees to be kinder to the planet• Available in: Big Bloom, Check

This season we have been upping our dresses game and we are bringing you a new shape, the Margo seersucker tiered midi dress. The puckered textured we have cleverly woven in a pinstripe gives this seersucker appearance, creating a really subtle and unique look and feel. We have given it dreamy 3/4 length puffed sleeves with elasticated cuffs, and a tiered skirt for a really fun, flirty dress that looks great dressed up or down. • Tiered skirt • Elasticated 3/4 length sleeves • Seersucker stripe texture • V-neck