
Brands on a Mission: Social Impact Business Growth Guide
Product information for Brands on a Mission: Social Impact Business Growth Guide
Discover how purpose-driven companies achieve remarkable social impact while driving substantial business growth in this award-winning Routledge guide. Brands on a Mission features insights from over 100 CEOs and brand developers, including Unilever's Paul Polman and Danone's Emmanuel Faber, who share proven strategies for embedding social missions into corporate DNA. The book demonstrates how major brands like Dove, Lifebuoy, and Durex have successfully bridged the gap between brand messaging and authentic action, creating meaningful change while strengthening market position. Explore compelling case studies where a beer brand tackles gender-based violence and a toothpaste reduces school absenteeism, showing measurable social outcomes alongside business success. With contributions from Harvard's Michael Porter and United Nations experts, this essential resource provides a clear framework for developing impactful social missions that resonate with modern consumers. The book helps managers, marketers, and students understand how to create performance cultures that prioritize both profit and purpose, appealing to the growing demographic of conscious consumers while creating sustainable competitive advantages.