Top Going, Going, Gone Deals & Price Drops for January 2026

Tantalize your future catch with a Tackle Industries® Super Cisco Crankbait. Muskie, pike, walleye, and plenty other species will pounce once they hear the Super Cisco's loud rattle and see its lively colors. It features a bent diving lip that lets anglers fish from 6 – 8 feet deep when casting and up to 20 inches when trolling. The tough wire construction of the Super Cisco Crankbait from Tackle Industries® makes it a must-have. FEATURES: Freshwater crankbait Loud rattle entices fish Lively colors make it easier to see Bent diving lip makes it easier to fish at deeper depths Tough wire construction makes it durable 3D holographic eyes for a realistic design High-impact ABS body and lip construction Auto body grade paint with clear coat SPECS: Length: 6 1/2 in. Weight: 1 5/8 oz. Casting depth: 6 – 8 ft. Trolling depth: 20 in. Max trolling speed: about 16 mph. Hook size: 3/0

DESIGN & DETAILS: Stoppers mounted on wire prongs allow for an easy installation Googan Squad GS branding on the finger tab Ideal for punching, flipping, or Texas rigs Available in black or high-visibility Googan green

Conforming with all I.G.F.A. pound test and testing regulations, the Tournament Green Monofilament Fishing Line is built for strength and reliability. This line is extruded to exact diameter for maximum allowed breaking strength under wet testing conditions. In addition, the fluorescent green color gives it higher visibility. The Ande® Tournament Monofilament Fishing Line has a spool size of 1/4-pound. FEATURES: Monofilament fishing line Extruded to exact diameter for maximum allowed breaking strength under wet testing conditions Conforms with all I.G.F.A. pound test and testing regulations Spool Size: 1/4 lb.

SPECS: Length: 6" Pack Size: 7 Pack Length: 4.65" Pack Size: 9 Pack DESIGN: Plus-sized performance Bigger brother of the Googan Baits Bandito Bug Craw Ideal for targeting trophy-quality bass Fully ribbed body Extra long claws and multiple side legs Exaggerated action and heavy vibration RECOMMENDED GEAR: Reel: Baitcasting 6.1:1-7.5:1 Rod: 6'6''- 7'6'' Medium - Heavy or Heavy Power Fast to Extra Fast Action Line: 10-20 lb. Fluorocarbon

SPECS: Length: 6" Pack Size: 7 Pack Length: 4.65" Pack Size: 9 Pack DESIGN: Plus-sized performance Bigger brother of the Googan Baits Bandito Bug Craw Ideal for targeting trophy-quality bass Fully ribbed body Extra long claws and multiple side legs Exaggerated action and heavy vibration RECOMMENDED GEAR: Reel: Baitcasting 6.1:1-7.5:1 Rod: 6'6''- 7'6'' Medium - Heavy or Heavy Power Fast to Extra Fast Action Line: 10-20 lb. Fluorocarbon

FEATURES: Wear Resistant — Unique resin and coating formula creates a supple yet strong exterior for superior abrasion resistance Ultra Sensitive — 30% less stretch than monofilament for reduced memory and enhanced sensitivity Knot Strength — Flexible finish with low memory for optimal casting, bait presentation, and strong knots Near Invisible — High-grade PVDF construction mimics water's refractive index for low visibility

TECHNOLOGY: High-strength braided Spectra Fiber offers eliminated stretch and high-sensitivity PowerPro EBT (Enhanced Body Technology) creates round, smooth, and sensitive line

Featuring Plasma Ion technology, the Assassin FC Fluorocarbon Fishing Line has advanced construction for improved performance. The P-Ion Technology improves the slickness of the line for better casting. In addition, it enhances abrasion resistance and longevity, giving the Sunline® Assassin FC Fluorocarbon Fishing Line durability. FEATURES: Fluorocarbon line P-Ion Technology improves slickness, abrasion resistance and longevity SPECS: Pound Test: 10 Line Length: 225 yds. Diameter: .0104 in. Pound Test: 12 Line Length: 225 yds. Diameter: .0116 Pound Test: 15 Line Length: 225 yds. Diameter: .0134 Pound Test: 20 Line Length: 225 yds. Diameter: .0150

The Googan Lunker Log Soft Bait is designed for serious anglers looking for an edge. With its lateral lines and subtle shimmy action, this bait mimics natural prey to attract more catches. Injected with salt and available in multiple sizes, it's your secret weapon for freshwater fishing success. SPECS: Length: 4", 6" DESIGN & DETAILS: Lateral lines integrated into the body Subtle shimmy action Injected with salt Multiple size options and colors Package includes 9 baits in 4" length, 6 baits in 6" length

The Googan Lunker Log Soft Bait is designed for serious anglers looking for an edge. With its lateral lines and subtle shimmy action, this bait mimics natural prey to attract more catches. Injected with salt and available in multiple sizes, it's your secret weapon for freshwater fishing success. SPECS: Length: 4", 6" DESIGN & DETAILS: Lateral lines integrated into the body Subtle shimmy action Injected with salt Multiple size options and colors Package includes 9 baits in 4" length, 6 baits in 6" length

Bass Mafia is proud to bring you the next evolution of the freshwater swimbait, exclusively designed in conjunction with professional angler, Chris Zaldain. The all-new Daingerous swimbait wreaks havoc on big bass cruising open water, especially around isolated targets, and boasts a perfectly realistic body for natural swimming action. The custom body and paddle-tail design combined with the most convincing hand-painted colors drive big bass to strike with urgency FEATURES: Ideal for targeting big bass cruising open water Range of hand-painted colors mimic forage in your favorite fishing spots drive bass crazy Precision meets power with a custom body and paddle-tail design, enabling a lifelike and enticing swim in the water. Split dorsal fin enables the addition of a stinger hook for hook-up ratios and short strikes Great for freestyle rigging techniques with both weighted and unweighted hooks

Introducing the Berkley PowerBait Nessie Glide Bait, designed to revolutionize your fishing experience. This soft bodied glide bait features the irresistible PowerBait flavor, ensuring you attract more catches. With its mesh reinforced joints, stabilizing fins, and patent-pending hook retention clip, the Nessie Glide Bait offers durability, precision, and premium performance for anglers of all levels. Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers experienced with glide bait style fishing. Skip it, slide it and cast it without fear where traditional glide baits previously have not been able to reach. FEATURES: Soft bodied glide bait design featuring PowerBait® flavor Mesh reinforced joint provides durability while allowing for free range of motion Stabilizing fins for consistent Slow Sinking action Patent pending hook retention clip keeps treble hook secured to body Premium features and components Sticky sharp Fusion19™ treble hooks Custom painted forage matching finishes Pro Design Mike Iaconelli

Elevate your topwater fishing game with the 6th Sense Scramble 106 Topwater Lure. Engineered to perfection, its rotating tail creates a loud and irresistible commotion, mimicking struggling prey to attract aggressive strikes from big predators. Ideal for both open water and tricky shallow cover, this versatile lure ensures every cast is an opportunity to land that trophy catch. The Scramble 106 sets a new standard in topwater fishing, delivering high-energy action and unmatched performance. It’s precisely engineered rotating tail creates a loud, splashing commotion that mimics struggling prey, triggering aggressive strikes from big predators. Enhanced with premium color schemes, the Scramble 106 is designed to fool even the most cautious bass, pike, and other surface feeders.Built for exceptional castability, this bait allows you to target those hard-to-reach spots where the trophies lie. Whether you’re fishing in open water or navigating shallow cover, the Scramble 106 provides a versatile and reliable option for topwater enthusiasts. Make every cast count and bring excitement to the surface with the Scramble 106—a lure that turns strikes into unforgettable moments. FEATURES: Allows you to reach hard to reach spots Ideal for open water or navigating shallow cover The Engineered rotating tail creates a loud, splashing commotion that mimics struggling prey

Features: Head shaking action Metal blade for unique sound Swivel in line tie for less line twist and more leverage when fighting fish Gamakatsu #3 treble hooks Specifications: Size: 80mm

SPECS: Length: 4 1/4 in. Quantity: 6 per pack USES: Freshwater DESIGN & DETAILS: Created by award winning lure designer Bill Siemantel - BBZ Classic creature bait shape with new natural creature looks Bodies designed to be fished on a multitude of 3/0 to 5/0 hook styles

Get an effective topwater fishing experience with successful results by using the Baby Bronzeye Pop Frog Bait. The loud popping sound produced by this lure is attention-grabbing, enticing bass out of thick cover and provoking them to strike. Moreover, attractive colors and legs made from living rubber add to the irresistibility of this bait. Specially weighted, the SPRO® Baby Bronzeye Pop Frog Bait is designed to land upright when casting. FEATURES: Loud popping sound Legs made from living rubber that can be cut Weighted to land upright during casts Gamakatsu® hooks for solid hook ups Attractive colors Excellent for enticing bass out of thick cover Length: 2 in. Weight: 1/4 oz. Buoyancy: Floating Hook Size: 1/0 Model: GUSBEPP50 SPRO

Rod Construction: Responsive and durable 24-ton carbon rod blanks Polished titanium oxide guide inserts External adjustable magnetic cast control Contoured split EVA rear grip for reduced weight Reel Technology: Features a 3BB+1RB drive system Corrosion-resistant graphite frame and sideplates A6061-T6 machined aluminum and anodized U-shaped spool Multi-disc composite drag system External adjustable magnetic cast control system Quick-Set anti-reverse roller bearing Sideplate access port allows quick spool changes Ergonomic handle design allows cranking closer to body Manufacturer’s 1-year limited warranty Model: FSP-701MH-100HA

FEATURES: Designed to be versatile-allowing you to drop-shot it, Damiki rig it, hop it, swim it, or fish it like a Ned The ribbed body provides a unique vibration in the water and the thin tail gives incredible lifelike action Features a Matte (shine-free) finish Qty: 8 per pack

FEATURES: Designed to be versatile-allowing you to drop-shot it, Damiki rig it, hop it, swim it, or fish it like a Ned The ribbed body provides a unique vibration in the water and the thin tail gives incredible lifelike action Features a Matte (shine-free) finish Qty: 8 per pack

FEATURES: Features a stealthy and non-threatening profile with natural claws that hinge slightly for subtle action on the retrieve Most effective when paired with a football, ned, or ball head and hopped or dragged along the bottom Equipped with a flat rear tail section for flush rigging on your favorite finesse jig Qty: 6 Per Pack

FEATURES: A thin tail provides maximum movement from a dead stick style presentation, and the body profile mimics a baby catfish, or small goby or minnow in the water or on the bottom best fished as a dropshot, or paired with our Stealth ball jig head and slowly dragged along the bottom Features a Matte (shine-free) finish Qty: 8 per pack