Top Lifestyle by Focus Deals & Price Drops for January 2026

Vortex Diamondback 12x50mm Binoculars (Green) If you’re shopping for a pair of binoculars that offer great performance for an affordable price, it’s going to be hard to beat this pair of 12x50mm Vortex Diamondbacks. The large 50mm lens provides ample light collection capability and the 12x image magnification will make you feel like you’re standing right next to whatever it is you’re observing. The optical elements are treated with multi-coatings that increase light transmission and provide a brighter image and more accurate color representation. The internal prisms are also treated with a phase correcting coating to enhance image resolution and contrast. The body of the binoculars features rubber armor that improves grip and helps prevent accidental drops while o-rings prevent moisture and dirt from getting into the delicate optical system and argon gas purging prevents fogging. Fine-tuning image sharpness is easy with a center focus wheel that adjusts both binocular barrels at the same time. These binoculars can also be mounted on a tripod using any adapter with a standard 1/4-inches threaded nut.

The Vortex 8x42 Diamondback HD Roof Prism Binoculars smash the scale of price v/s performance, delivering a rock-solid optic that optically punches high above its class. The included GlassPak binocular harness keeps your glass close at hand, ready to deploy at a moment's notice, all while providing protection and significantly more comfort than traditional neck straps.Optical FeaturesThe HD Optical System is optimized with select glass elements to deliver an exceptional resolution, cut chromatic aberration and provide outstanding color fidelity, edge-to-edge sharpness, and light transmission. It features fully multi-coated elements that increase light transmission with multiple anti-reflective coatings on all air-to-glass surfaces. The Roof Prisms come with dielectric coating that ensures bright, clear, color-accurate images.ConstructionRubber armor provides a secure, non-slip grip, and durable external protection. O-ring seals prevent moisture, dust, and debris from penetrating the binocular for reliable performance in all environments. Vortex 8x42 Crossfire HD also comes with an Argon gas purging that prevents internal fogging over a wide range of temperatures. This shockproof unit comes in a rugged construction that withstands recoil and impact. In addition to this, ArmorTek ultra-hard, scratch-resistant coating protects exterior lenses from scratches, oil and dirt.ConvenienceAdjustable twist-up eyecups allow for comfortable viewing with or without eyeglasses. You can easily adjust the focus of both the barrels at the same time using the center focus wheel. A diopter located on the right eyepiece adjusts for differences in a user's eyes. Mount these binoculars on a tripod or car window mount using a tripod adapter.GlassPak Binocular HarnessThe included GlassPak Binocular Harness stores and protects your binoculars while keeping them close at hand for quick deployment. Tethers attach to your binoculars for added security against accidental drops while the fully adjustable straps create a comfortable fit.

Vortex 10x42 Diamondback HD Roof Prism BinocularsThe Vortex 10x42 Diamondback HD Roof Prism Binoculars smash the scale of price v/s performance, delivering a rock-solid optic that optically punches high above its class. The included GlassPak binocular harness keeps your glass close at hand, ready to deploy at a moment's notice, all while providing protection and significantly more comfort than traditional neck straps.Optical FeaturesThe HD Optical System is optimized with select glass elements to deliver an exceptional resolution, cut chromatic aberration and provide outstanding color fidelity, edge-to-edge sharpness, and light transmission. It features fully multi-coated elements that increase light transmission with multiple anti-reflective coatings on all air-to-glass surfaces. The Roof Prisms come with dielectric coating that ensures bright, clear, color-accurate images.ConstructionRubber armor provides a secure, non-slip grip, and durable external protection. O-ring seals prevent moisture, dust, and debris from penetrating the binocular for reliable performance in all environments. Vortex 10x42 Crossfire HD also comes with an Argon gas purging that prevents internal fogging over a wide range of temperatures. This shockproof unit comes in a rugged construction that withstands recoil and impact. In addition to this, ArmorTek ultra-hard, scratch-resistant coating protects exterior lenses from scratches, oil and dirt.ConvenienceAdjustable twist-up eyecups allow for comfortable viewing with or without eyeglasses. You can easily adjust the focus of both the barrels at the same time using the center focus wheel. A diopter located on the right eyepiece adjusts for differences in a user's eyes. Mount these binoculars on a tripod or car window mount using a tripod adapter.GlassPak Binocular HarnessThe included GlassPak Binocular Harness stores and protects your binoculars while keeping them close at hand for quick deployment. Tethers attach to your binoculars for added security against accidental drops while the fully adjustable straps create a comfortable fit.Vortex Cap (Color May Vary)So, you like to wear ball caps. Plus, you can’t stand it when you try to spy on something and your dang forehead sticks out, giving you away before your eyes even make it around the corner. As always, Vortex has got you covered. This cap has an adjustable hook-and-loop back closure, is embroidered and made of cotton. Wash it by hand when it gets dirty from a day out on the field.

Vortex Diamondback 10x42 BinocularThe Vortex Diamondback 10x42 Binocular will bring high-performance and superior quality optics to your hunting experience. This rugged binocular features a smooth focusing 10-x42 lens that will take you right up on the action, while giving you the fine details that you crave. It is also highlighted by a firm grip and rugged design which takes its lead from the Diamondback rattlesnake. Providing a huge field of view (the largest in its class), this handy binocular is also enhanced by fully multi-coated optics, phase-corrected prisms, waterproof and fogproof construction, soft tapered eyecups and rigid rubber armor. When you consider its affordable price as well, when it comes to your hunting travels the Diamondback binocular becomes a must have.Fully Multi-CoatedIncrease light transmission with multiple anti-reflective coatings on all air-to-glass surfaces.Phase CorrectionCoating on roof prism models enhances resolution and contrast.Adjustable EyecupsTwist up and down for comfortable viewing with or without eyeglasses.Center Focus WheelAdjusts the focus of both binocular barrels at the same time.