Top Lifestyle by Focus Deals for August 2025

The silver M. ZUIKO DIGITAL ED 12mm f/2.0 Lens from Olympus is compatible with the PEN series of interchangeable-lens digital cameras. It is a wide-angle prime lens with a focal length of 12mm (35mm equivalent: 24mm). The fast f/2.0 maximum aperture creates a shallow depth of field and is helpful in low-light conditions. The lens' aperture is controlled by a 7-blade circular diaphragm. The lens combines 11 elements in 8 groups which include DSA, aspherical, Super HR, and ED glass elements, all of which reduce chromatic aberrations for greater clarity and color accuracy. The lens focuses from 7.9" (20 cm) to infinity, and has a maximum reproduction ratio of 1:12.5. It accepts 46mm filters. The M. ZUIKO DIGITAL ED 12mm f/2.0 features a snap ring allowing you to pan focus with a distance indicator. Its Movie-Still-Compatible (MSC) mechanism ensures that focusing is quiet enough that the sound will not be picked up during video recording. It has a durable full-metal body. Key Features:High-Speed Imager AF.12mm Focal Length. Full-Metal Body .Fits Olympus PEN .Fits Various Micro-Four Thirds Cameras. | Olympus m.12mm F2.0 Zuiko Camera Lens in Silver | Financing Available

Tamron 24mm f/2.8 Di III OSD Wide-Angle Prime Lens for Sony E-MountThe Tamron 24mm f/2.8 Di III OSD is a wide angle lens for Sony full-frame mirrorless cameras. It strikes a balance between gorgeous image rendering and superior operation. This lens also supports various camera features offered by certain Sony cameras, such as Fast Hybrid AF and Eye AF, and offers a multitude of advanced functions to ensure a pleasant shooting experience and fantastic results. Capable of Focusing Very CloseWith a minimum focusing distance of 0.12m and magnification ratio of 1:2, this fixed focal lens offers an enhanced close-focusing that lets get closer to your subject. Lens ConstructionThe lens’ optical design utilizes 10 elements including one molded glass aspherical lens and three LD (Low Dispersion) lens elements. Moisture-Resistant ConstructionThe Tamron 24mm f/2.8 comes with a moisture-resistant construction and features a fluorine coating on the front lens surface for easy maintenance and fingerprint removal. Tamron 35mm f/2.8 Di III OSD Wide-Angle Prime Lens for Sony E-MountThe Tamron 35mm f/2.8 Di III OSD is a wide angle lens for Sony full-frame mirrorless cameras. It strikes a balance between gorgeous image rendering and superior operation. This lens also supports various camera features offered by certain Sony cameras, such as Fast Hybrid AF and Eye AF, and offers a multitude of advanced functions to ensure a pleasant shooting experience and fantastic results. Capable of Focusing Very CloseWith a minimum focusing distance of 0.15m and magnification ratio of 1:2, this fixed focal lens offers an enhanced close-focusing that lets get closer to your subject. Lens ConstructionThe lens’ optical design utilizes 9 elements including one molded glass aspherical lens and one LD (Low Dispersion) lens element. Moisture-Resistant ConstructionThe Tamron 35mm f/2.8 comes with a moisture-resistant construction and features a fluorine coating on the front lens surface for easy maintenance and fingerprint removal. | Tamron 24mm and 35mm f/2.8 Di III OSD Wide-Angle Prime Lenses for Sony E-Mount with Koah Hard Case in Black | Financing Available

The Panasonic LUMIX 45-150mm F4.0-5.6 G Vario ASPH MEGA OIS Lens is compatible with Compact System Cameras (DSLM) LUMIX G models that comply with Micro Four Thirds System standard. Featuring an ultra-compact size and lightweight body, the Panasonic LUMIX G VARIO 45-150mm H-FS45150 Lens with matte finish offers a versatile zoom range of 45-150 mm (35 mm camera equivalent: 90-300 mm) providing a versatile medium zoom range for daily situations. Stabilized Near Silent Focusing The LUMIX G VARIO 45-150 mm/ F4.0-5.6 ASPH/ MEGA O.I.S. lens incorporates Panasonic's MEGA O.I.S. (Optical Image Stabilizer), which makes it easy to shoot super clear shots even in low-lit situations by suppressing the blur caused by a hand movement. The lens’ inner focus system enables excellent resolution and contrast from full life-size magnification to infinity and the inclusion of a stepping motor makes focusing action smooth and near silent for use in both video and photo recording. When used with the LUMIX G Micro System line, users can also take advantage of the high-speed, high-precision Contract AF (Auto Focus) System. High Optical PerformanceComprised of 12 elements in nine groups, one UHR (Ultra High Refractive Index) lens and two aspherical lenses in the LUMIX G VARIO 45-150mm / F4.0-5.6 ASPH. / MEGA O.I.S. achieves uniform sharpness from the center to the corners for high optical performance. Seven Aperture Blade ConstructionThe lens' seven aperture blades produce an attractive smoothness in out-of-focus areas, even when shooting at large aperture. Additionally, a multi-coated lens element reduces ghost and flare, to deliver high optical performance. | Panasonic LUMIX 45-150mm F4.0-5.6 G Vario ASPH MEGA OIS Camera Lens in Black

The Olympus M. Zuiko Digital ED 40-150mm f/4.0-5.6 R Lens is a high-performance digital-specific 3.75x telephoto zoom lens with a 35 mm equivalent focal length of 80-300 mm. A light, compact, and fast focusing lens that's ideal for portraits and other subjects in the middle and far distance, the 40-150 mm has nearly silent focusing technology that makes it a perfect choice for recording HD movies with excellent sound. The Micro Four Thirds format brings portability and great optical performance that can capture spontaneous, high-quality photos and movies. Optical Glass ElementsSpecial optical glass elements are used to correct various types of aberrations, while the 100% digital design ensures high-definition performance with clear, crisp images from edge to edge. This lens also boasts impressive close-up shooting capability, allowing users to shoot from as close as 2.9-feet (0.9 m) throughout the entire zoom range. The focusing ring has an improved texture for a sure grip. | Olympus M. Zuiko Digital ED 40-150mm f/4.0-5.6R Camera Lens in Black

Panasonic LUMIX S5II 24.2MP Full Frame Mirrorless Camera with Hybrid AF and Active I. S TechnologyOffering fast, accurate phase hybrid autofocus, the LUMIX S5II mirrorless camera is designed to deliver excellent performance in both photo and video. The 24.2-megapixel 35mm full-frame CMOS sensor complies with PDAF (Phase Detection Auto-Focus) with 5-axis Dual I.S. 2 image stabilization and an imaging engine that's been developed to achieve high resolution, natural description, and approximately 2x higher-speed signal procession for high bit-rate video recording. With the high dynamic range and broad colors of a 14+ stop V-Log/V-Gamut capture, and an advanced heat dispersion mechanism for unlimited video recording and live streaming, the S5II is developed to meet the demands of ambitious creators with an assertive shooting style.24.2-Megapixel 35mm Full-Frame CMOS SensorDeveloped to achieve high resolution, natural description, and approximately 2x higher-speed signal processing, powered by L Technology. Fast, Accurate Phase Hybrid AutofocusAdvanced subject detection and metering technologies capture the target subject in focus even in adverse lighting conditions; once locked on the subject, it keeps tracking even with multiple moving objects. Powerful Image StabilizationLUMIX's newly developed Active I.S., which supports walking shots, to further enhance image stabilization in video recording. Expressive Video Functionality14+ stop V-Log/V-Gamut capture delivers a high dynamic range and broad colors, plus a REAL TIME LUT function is provided to enable in-camera photo and video color grading, with LUT6K 30p Open Gate unlimited recording. Unlimited Video RecordingThe heat dispersion mechanism combines a small fan and high-efficiency heat sink to achieve unlimited video recording while keeping the camera size compact. Panasonic LUMIX S 50mm f/1.8 L-Mount Lens (Full-Frame Format)The LUMIX S 50mm F1.8 is a large-diameter standard lens compatible with all L-mount cameras for maximum versatility, yet it has a compact size and weight. Ideal for a wide range of photography, from landscape to portraits and snapshots, this lens uses three aspherical lenses to achieve both high depiction performance and beautiful bokeh. An excellent choice for video, it suppresses breathing during focus and realizes smooth exposure change by micro step control of the aperture, enabling high-quality video expression. By using one ED lens, chromatic aberration is well suppressed. This compact, lightweight, and dust, splash, and low-temperature resistant lens is easy to carry and dependable even when shooting outdoors. The LUMIX S 50mm F1.8 is comprised of nine lens elements in eight groups including three aspherical lenses, one ED (Extra-Low Dispersion) lens, and one UHR (Ultra-High Refractive Index) lens. The use of three aspherical lenses realizes both high descriptive performance and beautiful bokeh, which are common advantages to the series of all F1.8 lenses. It is suitable for snapshots including portrait to landscape. The ED lens effectively suppresses chromatic aberration. The LUMIX S 50mm F1.8 also excels in video recording performance with a mechanism that suppresses focus breathing, which was a fatal problem of all interchangeable lenses designed for still image photography. Together with a micro-step aperture control for smooth exposure change, professional-quality video can be recorded. Panasonic DMW-BLK22 7.4V 3050mAh Lithium-ion Battery Pack for LUMIX S5, GH5, G9, GH5sThe Panasonic DMW-BLK22 is a 7.4V 3050mAh rechargeable lithium-ion battery pack designed for powering the LUMIX S5, GH5, G9, GH5s cameras. It can be easily charged using a DMW-BTC15 battery charger kit (not included). | Panasonic LUMIX S5II 24.2MP Full Frame Mirrorless Camera with LUMIX S 50mm L-Mount bundle Camera Lens in Black | Financing Available

The Panasonic LUMIX G85 4K Mirrorless interchangeable lens camera offers over 27 Lumix compact lens options built on the next-generation interchangeable lens camera standard (Micro Four Thirds) pioneered by Panasonic. Its mirrorless design enables a lighter, more compact camera body that includes cutting-edge video, audio, creative controls, wireless, intelligent-focusing, gyro sensor control in body image stabilization and exposure technologies not possible with traditional DSLRs. And with the exclusive Lumix 4K Ultra HD video pause and export as a 4K Photo mode, you'll never again miss that one shot that perfectly captures a scene. For everyone interested in a modern alternative to bulky DSLR interchangeable lenses, Panasonic Lumix Mirrorless Micro Four Thirds lenses deliver impressive, no-compromise optical performance. Includes LUMIX 12-60mm LensThe durable, all-weather LUMIX 12-60mm F3.5-5.6 Lens features the highest standards of detail and sharpness. Built for travel and great photo and video capture, it comes complete with a splash and dustproof sealed body. And with Dual I.S. (Image Stabilization) compatibility, you'll shoot with unprecedented hand-held stability anywhere you go. Make the move from bulky DSLRs to smaller, lighter, more compact Mirrorless Micro Four Thirds system cameras and lenses from Panasonic Lumix.5-Axis Gyro Sensor CompensationWith the Lumix G85, a new gyro sensor increases the image stability compensation power of the 5-Axis Body image stabilization to correct hand-shake for all lenses, including classic lenses not equipped with optical image stabilization. Dual IS Effective to 5 StopsThe Lumix G85 integrates 5-Axis Dual I.S.2 (Image Stabilizer), combining 5-axis body and 2-axis lens stabilization for more effective handshake correction and compensation for shots up to 5 f-stops. The 5-axis stabilization works in both wide and telephoto photography and motion picture recording, including 4K Video. Rugged Sealed BodyRugged enough to withstand even the most challenging environments, the splash/dustproof body gives you the flexibility and freedom to never stop exploring. The thick, ergonomically designed grip provides stable shooting even with one hand. Never Miss a Shot with K PhotoLumix-pioneered 4K PHOTO lets you capture the perfect moment by selecting single frames from a 4K video sequence shot at a blistering 30fps to save as individual high-res images. Shoot Now, Focus LaterEnjoy the creative freedom of being able to decide what you want in focus, even after you shoot. Exclusive Post Focus mode gives you the power to review an image and touch the area you'd like to be pinpoint sharp. What's more, a new Focus Stacking feature lets you easily select several focus points in the same image. DFD Ultra High Speed FocusingThanks to the DFD (Depth From Defocus) technology that instantly calculates distance to subject by evaluating two images with different sharpness levels, ultra-high-speed AF and 6-fps burst shooting with AFC, and 9-fps burst shooting with AFS is possible. The compatibility of the UHS-II SDXC/SDHC Memory Card and increased buffer memory elevate the maximum number of recordable images in consecutive shooting up to 300 (JPEG) / 45 (RAW) or more. | Panasonic LUMIX G85 4K Mirrorless Camera with G Vario 12-60mm Camera Lens and Camera Accessories Kit in Black | Financing Available

Panasonic LUMIX G85 Mirrorless Camera with 12-60mm LensIts “mirrorless” design enables a lighter, more compact camera body that includes cutting-edge video, audio, creative controls, wireless, intelligent-focusing, gyro sensor control in body image stabilization and exposure technologies not possible with traditional DSLRs. And with the exclusive LUMIX 4K Ultra HD video pause and export as a 4K PHOTO mode, you’ll never again miss that one shot that perfectly captures a scene.16MP Digital Live MOSThe 16MP MFT eliminates the need for low-pass sensor filters while boosting fine detail resolving power sensor5-Axis Gyro Sensor CompensationWith the LUMIX G85, a new gyro sensor increases the image stability compensation power of the 5-Axis Body image stabilization to correct hand-shake for all lenses, including classic lenses not equipped with optical image stabilization. Dual I.S. Effective To 5 StopsThe LUMIX G85 integrates 5-Axis Dual I.S.2 (Image Stabilizer)*, combining 5-axis body and 2-axis lens stabilization for more effective handshake correction and compensation for shots up to 5 f-stops**. The 5-axis stabilization works in both wide and telephoto photography and motion picture recording, including 4K Video. DFD - Ultra High-Speed FocusingThanks to the DFD (Depth From Defocus) technology that instantly calculates distance to subject by evaluating two images with different sharpness levels, ultra-high-speed AF and 6-fps burst shooting with AFC, and 9-fps burst shooting with AFS is possible. The compatibility of the UHS-II SDXC/SDHC Memory Card and increased buffer memory elevate the maximum number of recordable images in consecutive shooting up to 300 (JPEG) / 45 (RAW) or more. Shutter Shock ReductionThe LUMIX G85 includes a new electromagnetic drive in the shutter unit. The shock caused by movement of the shutter diaphragm is dramatically reduced and the shutter sound is significantly minimized. Together with the use of a new solid magnesium front panel, shutter shock is reduced by approximately 90% compared with the LUMIX G7.Impressive Color ReproductionShoot true-to-life images with excellent resolution, high contrast and impressive color reproduction. Removing the Low Pass Filter improves quality by approximately 10% while the Venus Engine designed for the LUMIX G85 detects high-frequency components to suppress the generation of moiré. Combining the Digital Live MOS Sensor and Venus Engine renders clear images with minimum noise even in low-light situations and a maximum sensitivity of ISO25600.Included LUMIX G Vario 12-60mm LensExperience a significant reduction in size and weight vs. a bulky traditional DSLR lens with this Mirrorless Micro Four Thirds camera lens design. The 12-60mm f/3.5-5.6 range covers an impressive variety of daily shooting situations (24-120mm 35mm camera lens equivalent). | Panasonic LUMIX G85 Mirrorless Camera with 12-60mm Camera Lens and Microphone Bundle in Black | Financing Available

The Sony Alpha a7C is for creators who demand full-frame quality and performance, but also want a compact lightweight camera they can take anywhere and use for all types of still and video creation. It is world’s smallest and lightest full-frame camera with all the power and performance of a full-frame in a design more akin to APS-C bodies. Thanks to newly-developed devices and construction, including a compact electromagnetic-drive shutter mechanism, a compact 5-axis in-body image stabilization unit and a magnesium alloy construction, the Alpha a7C redefines the norms of what a full-frame camera can be. Advanced 24.2MP Image SensorThe Alpha a7C features a 35mm full-frame 24.2MP back-illuminated Exmor R CMOS image sensor with front-end LSI and an updated BIONZ X processing-engine. It achieves high sensitivity and low-noise with an impressive ISO range of ISO 50 to 204800 and massive 15-stop dynamic range. Images are processed in 16-bit form by the front-end LSI and BIONZ X processor before being output as 14-bit RAW data for improved expression of gradations from shadows to highlights. Full-pixel readout movie is oversampled from 6K and reordered as incredible 4K with no line-skipping, pixel-binning or cropping.4K Movie with Full Pixel ReadoutThe Alpha a7C is exceptionally capable as a video camera, offering 4K (3840x2160 pixels) video recording across the full width of the full-frame image sensor. In video mode, it uses full pixel readout without pixel binning to collect approximately 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth. Real-Time Autofocus TrackingReal-time AF Tracking employs Artificial Intelligence (AI) to tenaciously track moving subjects when shooting stills or movies. It is initiated automatically when the shutter button is half-pressed or with AF On button. The subject to be tracked can also be specified by touching it on the monitor when the Touch Tracking function is engaged. Side-Opening Vari-Angle MonitorIdeal for Vlogging and easy composition, the Alpha a7C features a 3-inch (3.0 type) 921K (approx.) touch-sensitive LCD panel with side-opening vari-angle mechanism that affords plenty of monitor positioning freedom for high and low viewpoints as well as waist-level, vertical, and selfie positions. Rotating sideways by as much as 176 degrees, up by as much as 180 degrees, and down by as much as 90 degrees, and with ample brightness that provide optimum visibility even in bright outdoor conditions. Ultra-Fast OLED with EVF BenefitsThe 2.36 million-dot XGA OLED Tru-Finder electronic viewfinder has the ability to deliver continuous live shooting at up to 8 fps with AF/AE tracking - making it easy to track fast moving subjects - thanks to overall improvements in the EVF algorithm. This offers photographers a shooting experience with the immediacy of an optical viewfinder, while still offering all of the benefits of an electronic viewfinder including a live preview of exposure, white balance and several other camera settings. Sony FE 50mm f/1.8 LensWeighing in at less than 7 ounces, the lightweight Sony FE 50mm f/1.8 “normal” prime lens delivers an outstanding blend of performance, compactness and value, making it a perfect choice for hobbyist photographers and videographers looking to experience the benefits of a wide aperture prime lens at an attainable cost. The lens features a new optical design with an aspherical element that effectively compensates for all forms of aberration, resulting in beautiful, crisp imagery. Additionally, it has a circular aperture with a maximum of f/1.8, producing beautiful ‘bokeh’ in images that allows the subject to stand out against a smoothly defocused background. For extended durability, the new prime lens is built with a solid metal mount. | Sony Alpha a7C Full-Frame Compact Mirrorless Camera Bundle with FE 50mm f/1.8 Camera Lens in Silver | Financing Available

The Sony Alpha a7C is for creators who demand full-frame quality and performance, but also want a compact lightweight camera they can take anywhere and use for all types of still and video creation. It is world’s smallest and lightest full-frame camera with all the power and performance of a full-frame in a design more akin to APS-C bodies. Thanks to newly-developed devices and construction, including a compact electromagnetic-drive shutter mechanism, a compact 5-axis in-body image stabilization unit and a magnesium alloy construction, the Alpha a7C redefines the norms of what a full-frame camera can be. Advanced 24.2MP Image SensorThe Alpha a7C features a 35mm full-frame 24.2MP back-illuminated Exmor R CMOS image sensor with front-end LSI and an updated BIONZ X processing-engine. It achieves high sensitivity and low-noise with an impressive ISO range of ISO 50 to 204800 and massive 15-stop dynamic range. Images are processed in 16-bit form by the front-end LSI and BIONZ X processor before being output as 14-bit RAW data for improved expression of gradations from shadows to highlights. Full-pixel readout movie is oversampled from 6K and reordered as incredible 4K with no line-skipping, pixel-binning or cropping.4K Movie with Full Pixel ReadoutThe Alpha a7C is exceptionally capable as a video camera, offering 4K (3840x2160 pixels) video recording across the full width of the full-frame image sensor. In video mode, it uses full pixel readout without pixel binning to collect approximately 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth. Real-Time Autofocus TrackingReal-time AF Tracking employs Artificial Intelligence (AI) to tenaciously track moving subjects when shooting stills or movies. It is initiated automatically when the shutter button is half-pressed or with AF On button. The subject to be tracked can also be specified by touching it on the monitor when the Touch Tracking function is engaged. Side-Opening Vari-Angle MonitorIdeal for Vlogging and easy composition, the Alpha a7C features a 3-inch (3.0 type) 921K (approx.) touch-sensitive LCD panel with side-opening vari-angle mechanism that affords plenty of monitor positioning freedom for high and low viewpoints as well as waist-level, vertical, and selfie positions. Rotating sideways by as much as 176 degrees, up by as much as 180 degrees, and down by as much as 90 degrees, and with ample brightness that provide optimum visibility even in bright outdoor conditions. Ultra-Fast OLED with EVF BenefitsThe 2.36 million-dot XGA OLED Tru-Finder electronic viewfinder has the ability to deliver continuous live shooting at up to 8 fps with AF/AE tracking - making it easy to track fast moving subjects - thanks to overall improvements in the EVF algorithm. This offers photographers a shooting experience with the immediacy of an optical viewfinder, while still offering all of the benefits of an electronic viewfinder including a live preview of exposure, white balance and several other camera settings. Sony FE 50mm f/1.8 LensWeighing in at less than 7 ounces, the lightweight Sony FE 50mm f/1.8 “normal” prime lens delivers an outstanding blend of performance, compactness and value, making it a perfect choice for hobbyist photographers and videographers looking to experience the benefits of a wide aperture prime lens at an attainable cost. The lens features a new optical design with an aspherical element that effectively compensates for all forms of aberration, resulting in beautiful, crisp imagery. Additionally, it has a circular aperture with a maximum of f/1.8, producing beautiful ‘bokeh’ in images that allows the subject to stand out against a smoothly defocused background. For extended durability, the new prime lens is built with a solid metal mount. | Sony Alpha a7C Full-Frame Compact Mirrorless Camera Bundle with FE 50mm f/1.8 Camera Lens in Black | Financing Available

Now you can confidently say that you have captured the perfect close-up, thanks to the Panasonic Lumix G Macro 30, f/2.8 ASPH MEGA O.I. S lens. The macro capabilities of the lens enable a focus distance of 4.1-inch along with a magnification ratio for life-size imaging of nearby subjects. This is the lens to use when shooting on a safari trip, it is also perfect for wedding photographs, especially when you need to capture a close-up of the bride and bridegroom, this lens allows you to shoot true-to-life macro shots of flowers and small accessories too.30mm Macro for Close-UpsTaking advantage of the life-size magnification capability and deep depth of field, this compact lens offers excellent performance in shooting from casual macro shots, like flowers or food, to impressive portraits. It features an outstanding closest focusing distance of 0.105m allowing you to shoot true-to-life macro shots of flowers or small accessories. Compact and Durable Metal DesignComprising of 9 lenses in 9 groups including an aspherical lens, the lens system achieves both high compactness and high optical performance. It incorporates a superior inner focus system that enables excellent resolution and contrast from full life-size magnification to infinity. Offered in sharp, metallic black, this lens stylishly matches the LUMIX G cameras. Optical Image StabilizerEven a slight handshake can cause out-of-focus problems. But LUMIX MEGA O.I.S. (Optical Image Stabilizer) compensates quickly for super clear shots even when shooting in low-lit situations. Fast Auto FocusingThe lens and camera communicate at up to 240 fps to take maximum advantage of the cameras high-speed AF system. Its inner focus drive system and stepping motor is smooth and silent during both photo and video recording. | Panasonic LUMIX G MACRO 30mm f/2.8 ASPH. MEGA O.I.S. Camera Lens for Micro Four Thirds Camera in Black | Financing Available

The Z 30 Creator's Kit pairs the compact, lightweight Z 30 creator-ready camera with the NIKKOR Z DX 16-50mm f/3.5-6.3 VR lens which offers a versatile zoom range, VR image stabilization built-into the lens and quiet operation, making it ideal for video. Also included is the Nikon ML-L7 Bluetooth® Remote Control, RØDE VideoMicro™ Microphone II and SmallRig Tripod Grip that can hold the ML-L7.Compact, lightweight 4K setup for creators, vloggers and streamersCreators, meet the camera you’ve been looking for. The Z 30 is packed with the features you need, like a front-facing screen, crisp 4K video, crystal-clear audio and worry-free autofocus. Designed to inspire your best work with easy operation, smart connectivity and convenience. Effortless live streaming up to 60pStand out among a competitive field of streamers with Full HD 60p and 4K 30p video quality. Also works great with compatible web conferencing applications. Eye and face trackingEye-Detect AF Mode locks on to the eyes of people, dogs and cats and follows them. Product close-upsAuto Area AF Mode, lets you focus automatically repositions when you hold something up to the camera. Vlogger EssentialsLCD closes inward to avoid fingerprints, smudges or scratches. Red REC lamp lets you know when you are recording. Tap the screen to change focus positions and adjust brightness. When shooting photos, you can also set the self-timer. Crystal Clear AudioBuilt-in stereo mic, captures audio in any situation. With an optional outdoor windmuff and the ability to add an external mic you have plenty of options depending on your recording location. A shortcut to the settings you use mostEasily build a custom ? menu, and access it with the press of a button. Auto ModeLet the camera select the best settings for your situation. Steady handheld shotsBoth Z 30 kit lenses have powerful image stabilization technology that reduces shakiness when you’re walking and talking. The Z 30 also has built-in e-VR when you want extra stabilization for video. Free camera control appSee what the camera sees, start and stop recording and take photos with the free Nikon SnapBridge app. Optional Bluetooth remoteStart and stop recording, take photos, control playback and access menus from a distance. Beautiful photosSharp details. Natural skin tones. Great for thumbnail images, promotional posts, stories and the kind of photos that go beyond what a smartphone can achieve. Need constant power?Just plug in the cameraWhen you’re near a power source, use a USB Type-C to USB Type-C cable like the optional Nikon UC-E25 to shoot all day. Keep rolling for over 2 hours straightLet the Z 30 roll for up to 125 minutes* so you can record take after take without having to start and stop the camera. Need help? Tap the (?)See a short, clear explanation of what each camera setting does. Learn while you use the camera.16-50mm LensAn all-purpose wide-angle zoom lens with image stabilization. Great for selfie videos, how-to demos, testimonials and more. | Nikon Z 30 Creator's Kit with NIKKORDX 16-50mm f/3.5-6.3 VR | Financing Available

The revolutionary Panasonic LUMIX G7 offers over 24 compact lens options built on the next generation interchangeable lens camera standard (Micro Four Thirds) pioneered by Panasonic. Its mirrorless design enables a lighter, more compact camera body, while also offering cutting-edge video, audio, creative controls, wireless, intelligent-focusing, and exposure technologies not possible with traditional DSLRs. And with the exclusive LUMIX 4K Ultra HD video pause and export as a 4K Photo mode, you’ll never again miss that one shot that perfectly captures a scene. A Better Choice for High Image QualityThe LUMIX G7's 16 megapixel sensor operates much like the larger sensors found in traditional DSLR cameras. The G7, however, also features a next-generation intelligent image processor that produces video and photos free from artifacts that degrade image quality. You can even capture stunning, high-quality images in low light conditions up to an amazing ISO 25, 600. The LUMIX G7 also compensates for common image-quality problems caused by shooting with a small lens aperture.4K PHOTO Function — Never Miss that Perfect MomentThose once-in-a-lifetime special moments are often missed due to slow focusing, slow burst modes, or simply not pressing the shutter button at the right time. The LUMIX G7 features exclusive 4K Ultra HD video technology you can use to pause and extract that perfect photo moment in time as a high resolution photo (up to 8 megapixels). With 4K Ultra HD video at 30 frames per second, you’ll never miss a photo again.4K Video — 4x More Detail Than Full HD4K Ultra HD video delivers a far more intense viewing experience when compared to Full HD, with 4 times the number of pixels. Whether shared through social media in 4K or resized to Full HD TV, your video files will feature superior definition and crisper detail than those originally filmed in Full HD with a camcorder. Intuitive ControlsFeaturing a retro modern design, the LUMIX G7 is smaller and lighter than traditional DSLRs yet still provides intuitive, easy access to common functions. Easily control aperture and shutter settings with the front and rear dials while making white balance and ISO adjustments on the fly. You can also assign favorite settings to any of the six function buttons, or simply capture the shot by activating the exclusive 4K PHOTO Mode from the feature drive mode dial. High-Visibility View FinderA high-resolution (2, 360k-dot) OLED Live View Finder on the LUMIX G7 features 10, 000:1 contrast and perfect framing, so you'll enjoy high visibility—even under direct sunlight. Plus, the tilt/swivel touch-display lets you further adjust the screen for optimum clarity. Fast and Precise Auto Focus TrackingIntelligent auto focusing (AF) tracks the color, size, and motion vector of the subject, enabling quick and precise focus lock. So you'll shoot with confidence without worrying about blurry results. High Speed Auto-Focusing with DFD TechnologyThe LUMIX G7 utilizes Panasonic’s exclusive Depth-From-Defocus (DFD) Auto Focus (AF) technology which instantly calculates the distance to subjects, then quickly adjusts the focus. Enjoy AF speeds up to 0.07 seconds and burst shooting speeds with Continuous Auto Focus (AFC) of 6 frames per second. Our DFD AF technology also enhances focus stability when shooting video. Unwire Your Creativity via Wi-Fi With the Panasonic Image App and a Wi-Fi connection, you can control various functions on the LUMIX G7 using a smartphone or tablet device, such as view, focus, shutter release, or geotagging. Then, share your photos on your favorite social networks directly from your mobile device. | Panasonic LUMIX G7 Mirrorless Camera with 14-42mm f/3.5-5.6 Camera Lens Bundle With Accessory in Black | Financing Available

Mighty little snapshooterLike taking walks with your camera? Finding inspiration in everyday life? This is the ultra-compact lens for you. It's a joy to carry and shoot: one of the smallest, lightest Z primes. It's versatile: a classic focal length for candid street work. It's fast: an f/2.8 maximum aperture and dual stepping motors for autofocus. And like all Z lenses, its image quality is next-level. Great on any Z cameraOn a full-frame Z camera, you get a classic 28mm view for street work, architecture, interiors and situational portraits. On a DX-format Z camera, you get a 42mm equivalent view for natural snapshots, videos, portraits and more. Nothing weighing you downThe NIKKOR Z 28mm f/2.8 is so compact and lightweight, you’ll forget it’s even there. A compact prime, it doesn’t extend or retract, so it’s always ready. Take it wherever you go as your main walk-around lens or as a lightweight second lens. Get in closeWith a close focusing distance of 0.63 feet (0.19 meters), NIKKOR Z 28mm f/2.8 rewards you for getting close to your subject. The wide perspective and deep depth of field let you incorporate more background information into your videos and stills. Dim the lightsThe larger Z mount draws even more low-light performance from the wide f/2.8 aperture. Capture the mood of dimly lit situations with clarity and sharpness. The multi-focus differenceTraditional primes focus by moving one group of lens elements with one motor. The NIKKOR Z 28mm f/2.8 divides that work between two focus groups and two high-speed, ultra-quiet stepping motors moving in sync with each other—a first for a non S-line Z lens. This multi-focus system focuses faster, but it also reduces distortion at the frame edges and close range scenes. Customizable controlThe control ring can be customized for the way you shoot. Use it for precise manual focusing or to adjust aperture, ISO or exposure compensation. Video savvyA classic 28mm is an outstanding video lens. The NIKKOR Z 28mm f/2.8 greatly suppresses focus breathing to prevent angle-of-view shifts during recording. Make smooth iris adjustments that create a natural shift in brightness. And all the while, the dual stepping motors are operating in near silence to preserve your audio integrity. | Nikon NIKKOR Z 28mm f/2.8 Camera Lens

The Panasonic LUMIX G7 Camera is equipped with 16 megapixel sensor providing improved low-light performance. The camera allows you to capture high-quality images in low light conditions up to an amazing ISO 25, 600. The LUMIX G7 is designed mirror-less providing lighter and compact camera body. It also features over 24 compact lens options built on the next generation interchangeable lens camera standard. The intelligent image processor of the camera enables capturing beautiful photos and videos.4K Photo FunctionNever miss that perfect shot with the exclusive LUMIX G7. The 4K Ultra HD video technology enables you to pause and extract that perfect photo moment just in time. On top of that, the LUMIX films video in HD at 30 frames per second assuring you will never miss capturing those split-second magical moments. It delivers a far more intense viewing experience, whether shared through social media in 4K or resized to Full HD TV, your video files will feature superior definition and crisper detail than those originally filmed in Full HD with a camcorder. Intuitive ControlsFeaturing a retro modern design, the LUMIX G7 is smaller, lighter and provides intuitive, easy access to common functions. It enables you to control aperture and shutter settings easily with the front and rear dials while making white balance and ISO adjustments. Another amazing feature is you can assign your favorite settings to any of the six function buttons. High-Visibility View FinderEnjoy high visibility with the high-resolution OLED Live View Finder on the LUMIX G7. It features 10, 000:1 contrast and perfect framing even under direct sunlight. Plus, the tilt/swivel touch-display lets you further adjust the screen for optimum clarity. Fast and Precise Auto Focus TrackingShoot with confidence without worrying about blurry results, the Panasonic LUMIX G7 features auto-focusing and also tracks the color, size, and motion vector of the subject enabling quick and precise focus lock. High Speed Auto-Focusing with DFD TechnologyThanks to Depth From Defocus, it enables ultra-high-speed autofocusing, 6 fps burst shooting with AFC and instantly calculates the distance to subjects, then adjusts the focus. Enjoy AF speeds up to 0.07 seconds. The DFD technology also enhances focus stability when shooting the video. Unwire your Creativity via Wi-FiWith the Panasonic Image App and a Wi-Fi connection, you can easily control various functions on the LUMIX G7 using a smartphone or tablet device, such as view, focus, shutter release, or geo-tagging. Plus, you can share photos on your favorite social networks directly from your mobile device. | Panasonic LUMIX G7 Mirrorless Camera with 14-42mm f/3.5-5.6 Camera Lens with Memory Card Bundle in Black | Financing Available

Panasonic LUMIX S5II Hybrid 24.2MP Full Frame Mirrorless Camera Kit with 20- 60mm LensOffering fast, accurate phase hybrid autofocus, the Panasonic LUMIX S5II Mirrorless Camera is designed to deliver excellent performance in both photo and video. The 24.2-megapixel 35mm full-frame CMOS sensor complies with PDAF (Phase Detection Auto-Focus) with 5-axis Dual I.S. 2 image stabilization and an imaging engine that's been developed to achieve high resolution, natural description, and approximately 2x higher-speed signal procession for high bit-rate video recording. With the high dynamic range and broad colors of a 14+ stop V-Log/V-Gamut capture, and an advanced heat dispersion mechanism for unlimited video recording and live streaming, the S5II is developed to meet the demands of ambitious creators with an assertive shooting style.24.2-Megapixel 35mm Full-Frame CMOS SensorDeveloped to achieve high resolution, natural description, and approximately 2x higher-speed signal processing, powered by L Technology. Fast, Accurate Phase Hybrid AutofocusAdvanced subject detection and metering technologies capture the target subject in focus even in adverse lighting conditions; once locked on the subject, it keeps tracking even with multiple moving objects. Powerful Image StabilizationLUMIX's newly developed Active I.S., which supports walking shots, to further enhance image stabilization in video recording. Expressive Video Functionality14+ stop V-Log/V-Gamut capture delivers a high dynamic range and broad colors, plus a REAL TIME LUT function is provided to enable in-camera photo and video color grading, with LUT6K 30p Open Gate unlimited recording. Unlimited Video RecordingThe heat dispersion mechanism combines a small fan and high-efficiency heat sink to achieve unlimited video recording while keeping the camera size compact. Ready To Use Right Out of The BoxIncluded with this LUMIX S5II mirrorless camera kit is the Panasonic LUMIX S 20-60mm F3.5-5.6 Lens. The LUMIX S 20-60mm F3.5-5.6 is a compact, lightweight standard zoom lens in an L-mount/full-frame format. Covering from ultra-wide 20mm to standard 60mm focal length, it supports versatile shooting opportunities from landscapes to snapshots. Wide view angle makes it easier to shoot indoors where room space is limited and a minimum focusing distance of 5.9 inch (maximum magnification 0.43x) supports close-up photography. Panasonic LUMIX S Series 85mm f/1.8 Mirrorless Lens for L-MountThe LUMIX S 85mm f/1.8 is a large-aperture medium-telephoto fixed focal length lens, compatible with all L-mount cameras for maximum versatility. It enhances portrait photography with its beautiful bokeh effect in a compact and lightweight body. Comprising of 9 elements in 8 groups, the 2 ED (Extra-low Dispersion) lenses effectively suppress both axial chromatic aberration and chromatic aberration of magnification. The LUMIX S 85mm f/1.8 provides smooth defocus gradation from the focus peak to the neighboring area of the image as well as smooth, round bokeh of point light source without vignetting. It also excels in video recording performance with a mechanism that suppresses focus breathing, which was a fatal problem of all interchangeable lenses designed for still image photography. The rugged dust/splash-resistant design withstands use under harsh conditions even at14 degrees Fahrenheit. Superior ManeuverabilityThe 85mm f/1.8 lens offers superior maneuverability along with a natural, high-quality expressive power. Create stunning portraits and much more, using the superior quality and lightweight portability you expect from LUMIX. Picture Perfect PortraitsUncompromising image quality, for stunning portraits and more: the 85mm focal length offers an amazing mix of field of view and background compression, while the f/1.8 aperture ensures that size and weight are optimized. Dust, Splash, and Freeze Resistant Design Keep shooting in the toughest conditions, thanks to the construction that resists the elements and allows you to shoot in temperatures as low as -10 degree C/14degree F. Ideal for Video Recording Enjoy fast, accurate autofocus and smooth aperture changes, critical for the modern content creator. Record beautiful 4K video and stills without losing focus. Lens Construction The optimized lens configuration has 9 elements in 8 groups, including 2 ED lenses to minimize aberrations and ensure superb resolution. MTF Chart Offering outstanding sharpness and resolution from the center to the edges of the frame, this is an ideal lens for the LUMIX full-frame system, and provides creative opportunities without co | PanasonicLUMIX S5II Hybrid 24.2MP Mirrorless Camera with 20-60mm and 85mm Mirrorless Camera Lens Bundle | Financing Available

The Sony Alpha a7C is for creators who demand full-frame quality and performance, but also want a compact lightweight camera they can take anywhere and use for all types of still and video creation. It is world’s smallest and lightest full-frame camera with all the power and performance of a full-frame in a design more akin to APS-C bodies. Thanks to newly-developed devices and construction, including a compact electromagnetic-drive shutter mechanism, a compact 5-axis in-body image stabilization unit and a monocoque magnesium alloy construction, the Alpha a7C redefines the norms of what a full-frame camera can be. Advanced 24.2MP Image SensorThe Alpha a7C features a 35mm full-frame 24.2MP back-illuminated Exmor R CMOS image sensor with front-end LSI and an updated BIONZ X processing-engine. It achieves high sensitivity and low-noise with an impressive ISO range of ISO 50 to 204800 and massive 15-stop dynamic range. Images are processed in 16-bit form by the front-end LSI and BIONZ X processor before being output as 14-bit RAW data for improved expression of gradations from shadows to highlights.4K Movie with Full Pixel ReadoutThe Alpha a7C is exceptionally capable as a video camera, offering 4K (3840x2160 pixels) video recording across the full width of the full-frame image sensor. In video mode, it uses full pixel readout without pixel binning to collect approximately 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth. Incredible 4D FOCUSIncredible autofocus is achieved with 693 focal-plane phase-detection AF points that cover approximately 93% of the image area and 425 contrast AF points. When combined, both contrast and phase detection AF points form the 4D FOCUS hybrid AF system for wide, fast, reliable AF that locks on and stays locked on. Real-Time Autofocus TrackingReal-time AF Tracking employs Artificial Intelligence (AI) to tenaciously track moving subjects when shooting stills or movies. It is initiated automatically when the shutter button is half-pressed or with AF On button. The subject to be tracked can also be specified by touching it on the monitor when the Touch Tracking function is engaged. Side-Opening Vari-Angle MonitorIdeal for Vlogging and easy composition, the Alpha a7C features a 3-inch (3.0 type) 921K (approx.) touch-sensitive LCD panel with side-opening vari-angle mechanism that affords plenty of monitor positioning freedom for high and low viewpoints as well as waist-level, vertical, and selfie positions. Rotating sideways by as much as 176 degrees, up by as much as 180 degrees, and down by as much as 90 degrees, and with ample brightness that provide optimum visibility even in bright outdoor conditions. Ultra-Fast OLED with EVF BenefitsThe 2.36 million-dot XGA OLED Tru-Finder electronic viewfinder has the ability to deliver continuous live shooting at up to 8 fps with AF/AE tracking - making it easy to track fast moving subjects - thanks to overall improvements in the EVF algorithm. This offers photographers a shooting experience with the immediacy of an optical viewfinder, while still offering all of the benefits of an electronic viewfinder including a live preview of exposure, white balance and several other camera settings. Sony FE 24-105mm f/4 G OSS Full-Frame E-Mount LensWith a versatile 24-105mm range, this compact zoom brings outstanding G Lens excellence to a variety of still and movie applications. Compact, lightweight mobility makes it a natural choice for a wide range of subjects, while the remarkable blend of impressive optical quality, a constant f/4 maximum aperture throughout the zoom range and fast, precise AF, deliver professional performance and reliability. | Sony Alpha a7C Full-Frame Compact Mirrorless Camera Bundle with 24-105mm f/4 G OSS Camera Lens in Black | Financing Available

Panasonic LUMIX S5 4K Mirrorless Full-Frame L-Mount Camera (Body Only)The Panasonic LUMIX S5 is a high-quality, high-performance hybrid full-frame mirrorless camera designed especially for content creators, helping you bring your ideas forward in breathtaking clarity and color. Still photos and video come alive using the latest advances in image resolution, image stabilization, and autofocus, all in the lightweight, compact, durable body that is the signature of LUMIX. Lightweight, Powerful Hybrid CameraRealize your creative vision with a compact hybrid camera that delivers gorgeous, high-sensitivity still photography and extraordinary 4K 60p 4:2:0 10-bit video recording, offering a FHD 180fps Slow Motion option as well as 4:3 Anamorphic support. The S5 is perfect for use when talking still photos or as a vlog camera. Detailed PhotoThe LUMIX S5 makes it easy and accessible to capture content in impressive high resolution. 96MP High Resolution Recording mode delivers with clarity and precision. Dual Native ISO minimizes noise in high sensitivity. V-Log/V-Gamut compatibility offers a 14+ stop dynamic range to capture every detail. Autofocus and Powerful Image StabilizationImproved autofocus includes detection of the head as well as eyes, face and body, to capture subjects with ease and precision. 5-axis Dual I.S. 2 enables 6.5-stop slower shutter speed. Also equipped with Double SD memory card slot (UHS-II/UHS-I) for reliability. Compact ConstructionThe S5 has the lightweight portability you expect from LUMIX, and is dust and splash resistant to withstand tough field use. Optimized heat dispersion ensures a stable, continuous video recording without interruption. Panasonic LUMIX S 50mm f/1.8 L-Mount Lens (Full-Frame Format)The LUMIX S 50mm F1.8 is a large-diameter standard lens compatible with all L-mount cameras for maximum versatility, yet it has a compact size and weight. Ideal for a wide range of photography, from landscape to portraits and snapshots, this lens uses three aspherical lenses to achieve both high depiction performance and beautiful bokeh. An excellent choice for video, it suppresses breathing during focus and realizes smooth exposure change by micro step control of the aperture, enabling high-quality video expression. By using one ED lens, chromatic aberration is well suppressed. This compact, lightweight, and dust, splash, and low-temperature resistant lens is easy to carry and dependable even when shooting outdoors. The LUMIX S 50mm F1.8 is comprised of nine lens elements in eight groups including three aspherical lenses, one ED (Extra-Low Dispersion) lens, and one UHR (Ultra-High Refractive Index) lens. The use of three aspherical lenses realizes both high descriptive performance and beautiful bokeh, which are common advantages to the series of all F1.8 lenses. It is suitable for snapshots including portrait to landscape. The ED lens effectively suppresses chromatic aberration. The LUMIX S 50mm F1.8 also excels in video recording performance with a mechanism that suppresses focus breathing, which was a fatal problem of all interchangeable lenses designed for still image photography. Together with a micro-step aperture control for smooth exposure change, professional-quality video can be recorded. With its compact, approximately 300g of lightweight, the LUMIX S 50mm F1.8 features stunning mobility. The rugged dust/splash-resistant* design withstands use under harsh conditions even at 10 degrees below zero for high mobility. The filter diameter is 67 mm, with a 9-blade circular aperture diaphragm. DJI RS 3 Mini 1.75Lb 1.4-Inch Color Touchscreen Gimbal Stabilizer with Bluetooth Shutter ControlThe first-ever Mini version in the RS series, the DJI RS 3 Mini Gimbal Stabilizer, is a small, lightweight handheld stabilizer with a powerful payload capacity. It supports mainstream mirrorless camera and lens combinations and inherits the excellent stabilization performance of the RS 3 series. With DJI RS 3 Mini, unleash your shooting potential and achieve effortless professional creation. A Breakthrough in a Compact BodyThe DJI RS 3 Mini adopts an innovative redesign that includes a smaller build, integrated battery, and native vertical shooting capability. The compact and portable body can easily fit into a shoulder bag, allowing you to travel light. When in use, the DJI RS 3 Mini is about half the size of the RS 3 Pro, making it more convenient for long-duration use. Super Light, Easy to ControlThe DJI RS 3 Mini weighs only 1.75 lb in Portrait mode, approximately 50 percent lighter than DJI RS 3 Pro and 40 percent lighter than DJI RS 3. It weighs only 1.8 lb when shooting with the horizontal plate. Additionally, a concentrated center of balance provides a more stable and ergonomic hand-held exp | Panasonic LUMIX S5 4K Mirrorless Full-Frame L-Mount Camera with S 50mm f/1.8 Camera Lens and Gimbal | Financing Available

The Sony FE 70-200mm f/2.8 GM OSS Lens represents another step forward in photographic technology. This G Master 35mm, full-frame, telephoto zoom lens is a great choice for professional photographers who require the best optical performance. A standard zoom lens is a lens in which the focal length varies. A zoom lens is also one that maintains focus even with focal length of the subject-matter changes. Zoom lenses provide the user with a convenient, go-to lens of variable focal length. The G Master design combines extraordinary sharpness and smooth Bokeh in one lens. It is not easy to achieve spatial frequency of 50 lines pairs per millimeter at a lens's widest aperture and produce smooth bokeh at the same time, but that is Sony's baseline for G Master design. Unprecedented resolution and other demanding design parameters yield outstanding reproduction of the most detailed subjects and scenes. Constant f/2.8 Maximum ApertureShooting in low-light situations is always challenging, but the lens' constant f/2.8 maximum aperture ensures that you’ll get great looking pictures in any light and at any zoom range. You won’t have to worry about readjusting exposure settings, either, as this lens maintains its settings as you zoom in and out. Optical SteadyShot Image StabilizationHigh-performance image stabilization is built right into the lens for sharp, blur-free images with a wide range of subjects. The heavy stabilization lens is driven by a linear motor for fast, precise stabilization. 5-axis image stabilization becomes available when used with a series bodies that feature built-in image stabilization. To provide the greatest possible benefit from the built-in image stabilization system in the widest range of shooting situations, the features switchable MODE 2 stabilization allows image stabilization to be used with panned shots for greater clarity and impact. Extreme Aspherical (XA) Lens ElementNewly developed XA technology helps insure that your photos will maintain beautiful corner-to-corner resolution regardless of how much you move through the zoom range. It also helps eliminate chromatic aberration so your photos always have the most vibrant colors possible. Another advantage of XA technology is the smooth, soft bokeh is provides. The harsh rings that can appear in out-of-focus light sources are eliminated by the FE 70-200mm, providing you with even more artistic possibilities. Extra Low Dispersion (ED) Glass ElementsThe 4 separate ED glass elements and 2 separate Super ED glass elements that are built into the lens body work in conjunction with the XA lens element to further reduce chromatic aberrations. These elements reduce axial chromatic aberration without reducing resolution so your pictures will have a stunning level of texture and detail without sacrificing vibrant, lifelike colors. Advanced Nano Anti-Reflective CoatingSony’s advanced Nano Anti-Reflective coating that reduces the amount of light that’s reflected by the lens and helps reduce lens flare and image ghosting. By reducing the amount of reflected light, this coating improves clarity, contrast, and overall image quality as well. Fast AFTwo heavy focus groups are rapidly and precisely positioned by separate actuators: a powerful ring SSM (Super Sonic wave Motor) actuator for the front group, and a double linear motor actuator for the rear group. Improved positioning precision works with real-time feedback from multiple position sensors to allow the body’s AF system to operate at full capacity.11-Blade Circular ApertureSony’s circular aperture design has traditionally employed up to 9 blades, but this lens incorporates an 11-blade circular aperture that takes bokeh quality to new levels of smooth beauty with natural looking highlights. | Sony FE 70-200mm f/2.8 GM OSS Camera Lens with Software Suite, Cleaning Kit, and 64GB SD Card Bundle in White | Financing Available

Sony Alpha a7C Full-Frame Compact Mirrorless CameraThe Sony Alpha a7C is for creators who demand full-frame quality and performance, but also want a compact lightweight camera they can take anywhere and use for all types of still and video creation. It is world’s smallest and lightest full-frame camera with all the power and performance of a full-frame in a design more akin to APS-C bodies. Thanks to newly-developed devices and construction, including a compact electromagnetic-drive shutter mechanism, a compact 5-axis in-body image stabilization unit and a monocoque magnesium alloy construction, the Alpha a7C redefines the norms of what a full-frame camera can be. Furthermore, the Alpha a7C with a FE 28-60mm f/4-5.6 kit lens becomes the world's smallest and lightest full-frame camera and lens system. Advanced 24.2MP Image SensorThe Alpha a7C features a 35mm full-frame 24.2MP back-illuminated Exmor R CMOS image sensor with front-end LSI and an updated BIONZ X processing-engine. It achieves high sensitivity and low-noise with an impressive ISO range of ISO 50 to 204800 and massive 15-stop dynamic range. Images are processed in 16-bit form by the front-end LSI and BIONZ X processor before being output as 14-bit RAW data for improved expression of gradations from shadows to highlights. Full-pixel readout movie is oversampled from 6K and reordered as incredible 4K with no line-skipping, pixel-binning or cropping.4K Movie with Full Pixel ReadoutThe Alpha a7C is exceptionally capable as a video camera, offering 4K (3840x2160 pixels) video recording across the full width of the full-frame image sensor. In video mode, it uses full pixel readout without pixel binning to collect approximately 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth. Incredible 4D FOCUSIncredible autofocus is achieved with 693 focal-plane phase-detection AF points that cover approximately 93% of the image area and 425 contrast AF points. When combined, both contrast and phase detection AF points form the 4D FOCUS hybrid AF system for wide, fast, reliable AF that locks on and stays locked on. Real-Time Autofocus TrackingReal-time AF Tracking employs Artificial Intelligence (AI) to tenaciously track moving subjects when shooting stills or movies. It is initiated automatically when the shutter button is half-pressed or with AF On button. The subject to be tracked can also be specified by touching it on the monitor when the Touch Tracking function is engaged. Side-Opening Vari-Angle MonitorIdeal for Vlogging and easy composition, the Alpha a7C features a 3-inch 921K (approx.) touch-sensitive LCD panel with side-opening vari-angle mechanism that affords plenty of monitor positioning freedom for high and low viewpoints as well as waist-level, vertical, and selfie positions. Sony FE 28-60mm f/4-5.6 LensThe FE 28-60mm f/4-5.6 offers smallest and lightest form factor in a standard zoom lens. Optimal arrangement of the three aspherical lens elements effectively suppresses aberrations throughout the zoom range and realizes high resolution from corner to corner. A minimum focus distance of 0.99 foot (wide-angle) to 1.48 feet (telephoto) delivers close-up capability, making it perfect for everyday use or vlogging with a gimbal or grip. Sony FE 24-105mm f/4 G OSS Full-Frame E-Mount LensWith a versatile 24-105mm range, this compact zoom brings outstanding G Lens excellence to a variety of still and movie applications. Compact, lightweight mobility makes it a natural choice for a wide range of subjects, while the remarkable blend of impressive optical quality, a constant f/4 maximum aperture throughout the zoom range and fast, precise AF, deliver professional performance and reliability. | Sony Alpha a7C Full-Frame Mirrorless Camera Bundle with FE 28-60mm and 24-105mm G Camera Lens in Silver | Financing Available

Sony Alpha a7C Full-Frame Compact Mirrorless CameraThe Sony Alpha a7C is for creators who demand full-frame quality and performance, but also want a compact lightweight camera they can take anywhere and use for all types of still and video creation. It is world’s smallest and lightest full-frame camera with all the power and performance of a full-frame in a design more akin to APS-C bodies. Thanks to newly-developed devices and construction, including a compact electromagnetic-drive shutter mechanism, a compact 5-axis in-body image stabilization unit and a monocoque magnesium alloy construction, the Alpha a7C redefines the norms of what a full-frame camera can be. Furthermore, the Alpha a7C with a FE 28-60mm f/4-5.6 kit lens becomes the world's smallest and lightest full-frame camera and lens system. Advanced 24.2MP Image SensorThe Alpha a7C features a 35mm full-frame 24.2MP back-illuminated Exmor R CMOS image sensor with front-end LSI and an updated BIONZ X processing-engine. It achieves high sensitivity and low-noise with an impressive ISO range of ISO 50 to 204800 and massive 15-stop dynamic range. Images are processed in 16-bit form by the front-end LSI and BIONZ X processor before being output as 14-bit RAW data for improved expression of gradations from shadows to highlights. Full-pixel readout movie is oversampled from 6K and reordered as incredible 4K with no line-skipping, pixel-binning or cropping.4K Movie with Full Pixel ReadoutThe Alpha a7C is exceptionally capable as a video camera, offering 4K (3840x2160 pixels) video recording across the full width of the full-frame image sensor. In video mode, it uses full pixel readout without pixel binning to collect approximately 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth. Incredible 4D FOCUSIncredible autofocus is achieved with 693 focal-plane phase-detection AF points that cover approximately 93% of the image area and 425 contrast AF points. When combined, both contrast and phase detection AF points form the 4D FOCUS hybrid AF system for wide, fast, reliable AF that locks on and stays locked on. Real-Time Autofocus TrackingReal-time AF Tracking employs Artificial Intelligence (AI) to tenaciously track moving subjects when shooting stills or movies. It is initiated automatically when the shutter button is half-pressed or with AF On button. The subject to be tracked can also be specified by touching it on the monitor when the Touch Tracking function is engaged. Side-Opening Vari-Angle MonitorIdeal for Vlogging and easy composition, the Alpha a7C features a 3-inch 921K (approx.) touch-sensitive LCD panel with side-opening vari-angle mechanism that affords plenty of monitor positioning freedom for high and low viewpoints as well as waist-level, vertical, and selfie positions. Sony FE 28-60mm f/4-5.6 LensThe FE 28-60mm f/4-5.6 offers smallest and lightest form factor in a standard zoom lens. Optimal arrangement of the three aspherical lens elements effectively suppresses aberrations throughout the zoom range and realizes high resolution from corner to corner. A minimum focus distance of 0.99 foot (wide-angle) to 1.48 feet (telephoto) delivers close-up capability, making it perfect for everyday use or vlogging with a gimbal or grip. Sony FE 24-105mm f/4 G OSS Full-Frame E-Mount LensWith a versatile 24-105mm range, this compact zoom brings outstanding G Lens excellence to a variety of still and movie applications. Compact, lightweight mobility makes it a natural choice for a wide range of subjects, while the remarkable blend of impressive optical quality, a constant f/4 maximum aperture throughout the zoom range and fast, precise AF, deliver professional performance and reliability. | Sony Alpha a7C Mirrorless Bundle with FE 28-60mm and 24-105mm G Camera Lens in Black | Financing Available

The Sony FE 24-70mm f/2.8 GM lens represents another step forward in photographic technology. This G Master 35mm, full frame, standard zoom lens is a great choice for professional photographers who require the best optical performance possible. In order to further improve image quality, the lens features Sony’s Nano anti-reflective coating that reduces the amount of light that’s reflected by the lens and helps reduce lens flare and image ghosting. This lens also has a constant f/2.8 maximum aperture that allows you to more easily maintain exposure settings while changing the zoom range. Constant f/2.8 Maximum ApertureShooting in low-light situations is always challenging, but the lens’ constant f/2.8 maximum aperture ensures that you’ll get great looking pictures in any light and at any zoom range. You won’t have to worry about readjusting exposure settings, either, as this lens maintains its settings as you zoom in and out. Since you won’t have to readjust exposure settings, you also won’t have to deal with slower shutter speeds in low light either. Extra Low Dispersion (ED) and Super ED Glass ElementsThe two separate ED and Super ED glass elements that are built into the optical path work in conjunction with the XA lens element to further reduce chromatic aberrations. These elements reduce lateral and axial chromatic aberration without reducing resolution so your pictures will have a stunning level of texture and detail without sacrificing vibrant, lifelike colors. Extreme Aspherical (XA) Lens ElementNewly developed XA technology helps insure that your photos will maintain beautiful corner-to-corner resolution regardless of how much you move through the zoom range. It also helps eliminate chromatic aberration so your photos always have the most vibrant colors possible. Another advantage of XA technology is the smooth, soft bokeh it provides. The harsh rings that can appear in out-of-focus light sources are eliminated by the Sony FE 24-70mm, providing you with even more artistic possibilities regardless of if you’re shooting stills or video footage. Nano Anti-Reflective CoatingSony’s original Nano anti-reflective coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure. The reflection suppression characteristic of the Nano anti-reflective coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.50 Line Pairs/mm Resolving PowerIt is not easy to achieve spatial frequency of 50 lines pairs per millimeter at a lens's widest aperture, but that is Sony's baseline for G Master design. Unprecedented resolution and other demanding design parameters yield outstanding reproduction of the most detailed subjects and scenes with superior contrast throughout every frame. Direct Drive SSM (DDSSM)High-resolution camera bodies demand absolute focus precision. The Direct Drive Super Sonic Wave Motor (SSM) focus system is more than up to the task for both stills and movies. DDSSM has the capability to position the large, heavy optical assemblies required by large-aperture lenses with pinpoint precision, offering advantages for manual focus as well as autofocus. Manual focus response is also natural and intuitive.9-Blade ApertureThe remarkable beauty of this lens’s bokeh is further enhanced by a 9-blade circular aperture design that contributes not only to smoothness, but to natural highlights as well. | Sony FE 24-70mm f/2.8 GM Camera Lens with Software Suite and Accessory Bundle in Black | Financing Available