Top MAIDENFORM Deals for September 2025

ONE BEAUTIFUL BALCONETTE BRA Meet the Maidenform M Wireless Balconette Strapless Bra: where buttery-soft fabric meets seamless shaping in one flattering, wireless bra design. This full coverage strapless bra is modern, versatile, and effortlessly smooth under clothes, thanks to stretch foam cups that offer gentle shaping and soft support without wires. The clean balconette bra neckline enhances your natural shape, while the seamless fabric and hook-and-eye back closure create a polished, no-show finish. Adjustable convertible straps can be worn eight different ways-including strapless, halter, crisscross, one-shoulder, and more-giving you styling flexibility for any outfit. Whether layered under a tee or paired with open necklines, this balconette bra blends comfort and confidence with every wear. Maidenform M: Because why wouldn't you choose a bra as confident as you are? MODERN STRAPLESS BRAS FOR WOMEN - Designed with a full coverage balconette bra neckline that enhances your natural lift and flatters your shape, perfect under scoopnecks, wide necklines, and off-the-shoulder looks. SEAMLESS & SOFT - Made with buttery-soft, seamless fabric that smooths comfortably under clothing. This wireless bra for women creates a polished, no-show finish for everyday wear. LIGHTLY LINED FOAM CUPS - Stretch foam bra cups provide gentle shaping and smoothing support without the need for padding or underwire-just natural lift bra in a comfortable silhouette. WIRELESS SUPPORT - A set-in frame and soft side boning offer support, giving you structure and comfort in one lightweight wireless bra design. 8-WAY CONVERTIBLE BRA STRAPS - Fully adjustable bra straps convert eight different ways: classic, halter, crisscross, strapless, and more, for styling flexibility with any outfit. EASY ON & OFF - Finished with a brushed hook-and-eye back closure for a secure, comfy fit that's easy to put on or take off at the end of the day.

Get the perfect lift without discomfort with the Maidenform DreamWire Push Up Bra, featuring cushioned underwire technology that prevents poking or pinching. The satiny cups provide a smooth look under clothing, while demi coverage offers a flattering shape. Convertible straps allow for traditional or crisscross wear, adding versatility to your wardrobe. Ideal for everyday use, this bra combines support and style seamlessly. Hand wash cold to maintain its shape and ensure long-lasting comfort and performance.

SOFT STRETCH COMFORT This Maidenform Everyday Luxe bra is not just about looking beautiful (though that's important) - it's about feeling amazing, too. Crafted from premium 4-way stretch modal fabric, this underwire bra ensures a comfortable fit all day long. Its soft, stretch foam cups and smoothing 3-ply wing provide natural shaping and support in a t-shirt bra designed to virtually disappear beneath your clothing. The built-up neckline provides a flexible fit that effortlessly pairs with any outfit. With convertible straps, strappy detailing in the back, and a chic gold-tone branded "M" at the front, this bra is not just an everyday essential. It's a sexy statement piece for any wardrobe. SEXY REDEFINED - Ultra flattering intimate solutions for every body. NATURAL SHAPING & SUPPORT - Soft, plush stretch foam cups deliver smooth natural shaping and support. NO-SHOW PERFECTION - Flexible fit neckline paired with smoothing 3-ply wing offers an invisible look under clothing. ELEVATED COMFORT - Premium 4-way stretch modal fabric and brushed hook-and-eye closure deliver elevated comfort and fit. DETAILS TO DELIGHT - Underwire bra featuring strappy back detailing and a gold-tone branded "M" charm with keyhole at the center front. TWO WAYS TO WEAR IT - Adjustable, convertible straps can be worn traditional or crisscross for wardrobe versatility. QUALITY FABRIC - Exceptionally soft fabric is designed to be resilient after washing. ; cup size: C ; band size: 34

Experience ultimate versatility with the Maidenform DreamWire Strapless Bra, designed to be worn six different ways to complement any outfit. Its innovative ComfortGrip technology keeps the bra securely in place without slipping, so you can move with confidence. The lightly padded SmartZone cups provide just the right amount of uplift and shape, while the neo-knit back power band offers smoothing support. Perfect under wedding gowns or form-fitting dresses, this bra disappears under clothing for a seamless look. Hand wash warm to maintain its durability and dreamy comfort for years to come.

LOVELY LACE Sexy meets comfort in the Maidenform Pure Comfort Wireless Longline Lace Bralette-a flattering blend of fashion and ease. This wireless bralette is designed with all-over lace and lightly padded foam bra cups to offer natural shaping and soft support, no underwire required. The longline bralette silhouette adds a touch of coverage and smoothing, making it a stylish choice whether you layer it under a button-down or wear it on its own. The hook-and-eye back bra closure and wide elastic underband help provide a stay-in-place feel, while the high neckline and racerback-friendly straps add to its versatility. Convertible bra straps give you three ways to wear it-traditional, halter, or crisscross-so it works with a range of outfits and necklines. Whether you're dressing for comfort, confidence, or a little of both, this lace wireless bra combines style and softness in one beautifully detailed design. It's a perfect mix of pretty and practical, complete with delicate lace, a modern silhouette, and everyday ease. Available in a ton of colors, from black bras, white bras, pink bras, nude bras, red bras, and more, with inclusive sizing options (including plus-size bras) and a size chart to help you find your best fit. WIRELESS LACE BRAS FOR WOMEN -This longline bralette offers wireless comfort and feminine style with soft foam cups for gentle shaping and support. All-over lace adds a fashionable finish you'll want to show off. LONGLINE BRA DESIGN - The extended longline bralette silhouette adds smoothing and style, while the hook-and-eye closure ensures a secure, stay-in-place fit for everyday comfort and confidence. FOAM CUPS FOR SHAPING - Lightly padded foam bra cups provide subtle lift and natural shaping-no wires needed. This lace bralette offers soft support in a flattering, comfortable silhouette. 3 WAYS TO WEAR IT - Convertible bra straps let you switch from traditional to halter or crisscross styles. It's a wireless bra that adapts to your wardrobe and comfort needs. SEXY MEETS COMFORT - With its high-neck halter styling, lace overlay, and smooth shaping, this wireless bralette blends fashion and comfort for versatile styling day or night. COLOR & SIZE OPTIONS - Choose from black bralettes, white bralettes, pink bralettes, and so much more more. Plus size bras are also available. Use the size chart to find your most comfortable and supportive bra fit. ; cup size: C ; band size: 36

DREAMY STRAPLESS 6-WAY COMFORT Finding the perfect strapless bra can be a nightmare - that's where the Dreamwire convertible bra comes in. SmartZone cups are lightly padded and designed for uplift where you need it, a must-have when wearing it as a strapless bra. You'll love the sleek, smooth look of the lightweight cups which disappear under clingy clothes. One of the best things about this ComfortGrip strapless bra is the technology, designed to keep the bra comfortably in place - so you don't have to worry about slipping or readjusting. And when it comes to versatility, you can't do better than a convertible bra that you can wear six ways - strapless, straight, crisscross, halter, one-shoulder, or combo - to accommodate all your low-cut, strapless, backless, or racerback fashions. UNDERWIRE COMFORT - Underwire technology encases the underwire between plush foam and soft outer fabric for dreamy comfort. SUPPORT YOU NEED - Extreme comfort that doesn't skimp on support. WORRY-FREE WEAR - ComfortGrip technology is designed to keep the strapless underwire bra comfortably in place. SMARTZONE CUPS - Lightly padded cups provide uplift where you need it. PERFECT WEDDING BRA - Lightweight, neo-knit cups virtually disappear under form-fitting wedding gowns - making it the perfect bra for a wedding dress. NEO-KNIT BACK POWER BAND - For back smoothing and support. WEAR SIX WAYS - Wear strapless, straight, crisscross, halter, one-shoulder, or combo to accommodate all your low-cut, strapless, backless, or racerback fashions. HAND WASH - Hand wash warm. Do not bleach. Hang to dry. Do not iron. ; cup size: B ; band size: 36

Discover next-level comfort with the Maidenform One Fab Fit Demi Bra, designed for a smooth, seamless look under tees and knits. The silky microfiber fabric glides over your skin, while SmartZone cups provide natural uplift and shaping. Convertible straps allow for traditional or crisscross wear, offering versatility for any neckline. The brushed hook-and-eye back ensures a secure fit, making this bra ideal for work, errands, or casual outings. Hand wash cold to preserve its quality and keep it feeling luxurious day after day.

Achieve amazing lift and incredible comfort with the Maidenform Comfort Devotion Lift Bra, featuring Your Lift technology for natural shaping. The brushed microfiber fabric feels soft against your skin, while scalloped lace trim and a modern open neckline add a playful, romantic touch. Convertible straps allow for traditional or crisscross wear, making it a versatile choice for special occasions or daily use. Designed with smoothing sides and back, this bra ensures a sleek silhouette under clothing. Hand wash cold to maintain its fresh look and all-day comfort.

TWO WAYS TO WEAR IT Convertible straps allow you to wear this women's underwire bra two ways, traditional or crisscross, for wardrobe versatility. Crafted from a suede-like nylon blend, this comfortable bra provides the underwire support you want. Lightly lined, full-coverage SmartZone cups bring uplift just where you need it. Finished with adjustable straps for a worry-free fit you're sure to love. SO SOFT - Luxe suede-like fabric feels incredibly soft against your skin. GET THE LIFT - Full-coverage, lightly lined cups bring uplift where you need it. UNDERWIRE SUPPORT - Underwire lends support. PERFECT FIT - Adjustable straps for a custom fit. WEAR IT TWO WAYS - Convertible straps let you wear it two different ways: traditional or crisscross. BACK CLOSURE - Features classic hook-and-eye closure for easy on-and-off. COMFORT DEVOTION - Part of the Comfort Devotion collection. HAND WASH - We recommend hand washing this women's underwire bra to keep its shape. ; cup size: C ; band size: 36

Feel confident and comfortable in the Maidenform M Wireless Balconette Bra, featuring a modern neckline that enhances natural lift and fullness. The buttery soft, seamless fabric provides a no-show look under clothing, while lightly lined stretch foam cups offer smoothing and shaping. Wireless design ensures all-day comfort, and adjustable straps convert eight ways for ultimate versatility. Perfect for everyday wear or special occasions, this bra combines style and support effortlessly. Machine wash cold to maintain its softness and keep it looking beautiful wear after wear.

Elevate your lingerie collection with the Maidenform One Fab Fit Custom Lift Bra, featuring elegant lace and innovative lift technology tailored to your cup size. The molded cups deliver a smooth silhouette under clothing, while the adjustable straps convert to racerback for added versatility. Choose between a romantic all-over lace design or a tailored look with a keyhole cutout, both accented with a branded M charm. The 4-row hook and eye closure ensures a customizable fit, providing support and sophistication for everyday wear or special occasions. Hand wash cold to preserve its delicate details and luxurious feel.

DREAMY STRAPLESS 6-WAY COMFORT Looking for a strapless bra that stays put, supports beautifully, and feels amazing all day? The Maidenform DreamWire Multiway Strapless Bra blends sexy style with serious comfort. Built with exclusive DreamWire bra technology, the underwire bra is surrounded by plush foam and wrapped in soft fabric for lift and shaping without poking, pinching, or pressure. The ComfortGrip bra band helps keep the bra in place so you can move with confidence, while SmartZone bra cups deliver targeted uplift and contour for a smooth, natural shape. Lightly padded and seamless, these strapless bras for women disappear under everything from fitted tops to satin gowns. Need options? Wear it six ways-strapless, crisscross, halter, straight, one-shoulder, or combo-for endless styling flexibility. Choose from black, white, or nude for a versatile bra that's perfect for weddings, nights out, or everyday wear. Soft stretch lining, smooth sides, and a polished finish make this a go-to for comfort and confidence in any look. CUSHIONED DREAMWIRE BRAS FOR WOMEN - Exclusive underwire design is encased in plush foam and silky fabric, delivering the lift and shaping you want from a strapless bra for women-without the poke, pinch, or pressure. SECURE STAY-UP STRAPLESS FIT - A ComfortGrip bra band helps keep this strapless bra in place for worry-free wear. Perfect for low-back, off-the-shoulder, corset, or halter styles where you need support that won't slip. SEXY, SMOOTH SILHOUETTE - SmartZone molded bra cups are lightly padded for uplift and shaping where you need it most. Creates a natural, smooth look under dresses, fitted tops, and clingy fabrics. SEAMLESS & VERSATILE - Invisible under clothing thanks to smooth microfiber and clean edges. Ideal as a strapless bra for bridal gowns, evening wear, or everyday outfits needing a no-show finish. 6-WAY CONVERTIBLE STRAPS - Wear it strapless, crisscross, halter, straight, one-shoulder, or combo. One bra gives you multiple looks, making it a must-have for any wardrobe. PERFECT WEDDING BRA - Choose from black bras, white bras, and nude bras. The best strapless bra pick for weddings, lounge looks, and everyday wear. Plus sizes available - use the size chart to measure your fit. ; cup size: C ; band size: 40

BUTTERY SOFT, SMOOTHLY SEXY Naturally sexy. Confidently bold. Say hello to your newest obsession. Maidenform M Seamless Lift Bralette offers the comfort of a tank-style bralette with the bonus of natural lift and soft shaping. Great for lounging, layered under your favorite top, or show it off as a crop top with shorts. You might not want to take it off! You'll love the luxuriously soft fabric with amazing stretch that moves effortlessly with you. Sewn-in cups offer gentle smoothing, shaping, and natural lift. Adjustable straps convert from traditional to crisscross to accommodate different necklines and shoulder styles. Maidenform M: Because why wouldn't you choose a bra that's as confident as you are? SEXY REDEFINED - Ultra-flattering intimate solutions for every body. NATURAL LIFT - Gentle support from sewn-in cups that shape and smooth. NO SHOW - For a smooth, no-show look under anything you wear. VERSATILE - For layering or soloing, wear this lightweight, stretch bralette for lounging, layered under a shirt, or even as a crop top with shorts. COMFORT YOU CRAVE - The luxuriously soft stretch unlined fabric easily moves and gently smooths and shapes. OH YEAH, IT'S WIRELESS - Why mess with wires when you don't need them? WEAR IT YOUR WAY - Adjustable, convertible straps allow you to adjust to different necklines and shoulder styles. COLD WASH - Maidenform recommends machine washing this wireless bralette in cold water to reduce energy usage and save money.

TWO WAYS TO WEAR IT Convertible straps allow you to wear this women's underwire bra two ways, traditional or crisscross, for wardrobe versatility. Crafted from a suede-like nylon blend, this comfortable bra provides the underwire support you want. Lightly lined, full-coverage SmartZone cups bring uplift just where you need it. Finished with adjustable straps for a worry-free fit you're sure to love. SO SOFT - Luxe suede-like fabric feels incredibly soft against your skin. GET THE LIFT - Full-coverage, lightly lined cups bring uplift where you need it. UNDERWIRE SUPPORT - Underwire lends support. PERFECT FIT - Adjustable straps for a custom fit. WEAR IT TWO WAYS - Convertible straps let you wear it two different ways: traditional or crisscross. BACK CLOSURE - Features classic hook-and-eye closure for easy on-and-off. COMFORT DEVOTION - Part of the Comfort Devotion collection. HAND WASH - We recommend hand washing this women's underwire bra to keep its shape. ; cup size: B ; band size: 38

TWO WAYS TO WEAR IT Convertible straps allow you to wear this women's underwire bra two ways, traditional or crisscross, for wardrobe versatility. Crafted from a suede-like nylon blend, this comfortable bra provides the underwire support you want. Lightly lined, full-coverage SmartZone cups bring uplift just where you need it. Finished with adjustable straps for a worry-free fit you're sure to love. SO SOFT - Luxe suede-like fabric feels incredibly soft against your skin. GET THE LIFT - Full-coverage, lightly lined cups bring uplift where you need it. UNDERWIRE SUPPORT - Underwire lends support. PERFECT FIT - Adjustable straps for a custom fit. WEAR IT TWO WAYS - Convertible straps let you wear it two different ways: traditional or crisscross. BACK CLOSURE - Features classic hook-and-eye closure for easy on-and-off. COMFORT DEVOTION - Part of the Comfort Devotion collection. HAND WASH - We recommend hand washing this women's underwire bra to keep its shape. ; cup size: B ; band size: 36

Enjoy versatile styling with the Maidenform Comfort Devotion Convertible Bra, featuring two-way wear options for traditional or crisscross fits. The luxe suede-like fabric feels incredibly soft against your skin, while lightly lined SmartZone cups provide natural uplift and full coverage. Adjustable straps ensure a custom fit, and the underwire offers reliable support without discomfort. Part of the Comfort Devotion collection, this bra is perfect for everyday wear, blending style and function seamlessly. Hand wash cold to maintain its shape and softness for years of comfortable use.

TWO WAYS TO WEAR IT Convertible straps allow you to wear this women's underwire bra two ways, traditional or crisscross, for wardrobe versatility. Crafted from a suede-like nylon blend, this comfortable bra provides the underwire support you want. Lightly lined, full-coverage SmartZone cups bring uplift just where you need it. Finished with adjustable straps for a worry-free fit you're sure to love. SO SOFT - Luxe suede-like fabric feels incredibly soft against your skin. GET THE LIFT - Full-coverage, lightly lined cups bring uplift where you need it. UNDERWIRE SUPPORT - Underwire lends support. PERFECT FIT - Adjustable straps for a custom fit. WEAR IT TWO WAYS - Convertible straps let you wear it two different ways: traditional or crisscross. BACK CLOSURE - Features classic hook-and-eye closure for easy on-and-off. COMFORT DEVOTION - Part of the Comfort Devotion collection. HAND WASH - We recommend hand washing this women's underwire bra to keep its shape. ; cup size: C ; band size: 34

Indulge in super-soft support with the Maidenform Everyday Full Coverage Bra, crafted from luxe suede-like fabric that feels gentle against your skin. The cushioned underwire and cloud foam cups provide all-day comfort and shaping, while convertible straps offer traditional or crisscross wear options. Designed with back and side smoothing, this bra ensures a sleek look under any outfit. Perfect for daily wear, it combines functionality with a comfortable fit that you'll love from morning to night. Hand wash cold to keep it in perfect condition for long-lasting wear.

AMAZING LIFT, INCREDIBLE COMFORT This super-soft bra is one sure way to get that natural lift you love. Pretty enough for a special occasion, it's so comfortable you'll want to wear it every day. Our experts designed this underwire bra with Your Lift technology for comfy, shaping cups. Brushed microfiber fabric provides all-day comfort, no matter what your day brings. We love how the scalloped lace trim, playful cutout, and modern open neckline make it as pretty as it is functional, too. Plus, its convertible design allows you to wear it traditional or crisscross for extra versatility. SUPPORT YOU NEED - Your Lift comfy shaping cups are designed to provide a natural lift. SURPRISINGLY SOFT - Our brushed microfiber fabric provides all-day comfort, no matter what your day brings. SO SMOOTH - Smoothing two-ply sides and backs make for a smooth silhouette under clothes. CUSTOMIZE YOUR FIT & STYLE - Adjustable, convertible straps can be worn traditionally or crisscross for wardrobe versatility. ROMANTIC WEDDING BRA - A modern open neckline with scalloped lace trim and fun cutout makes this comfortable bra a functional yet pretty option. COLD WATER WASH - We recommend hand washing this women's bra in cold water to reduce energy consumption. ; cup size: C ; band size: 34

BUTTERY SOFT, SMOOTHLY SEXY Naturally sexy. Confidently bold. Say hello to your newest obsession. Maidenform M Seamless Lift Bralette offers the comfort of a tank-style bralette with the bonus of natural lift and soft shaping. Great for lounging, layered under your favorite top, or show it off as a crop top with shorts. You might not want to take it off! You'll love the luxuriously soft fabric with amazing stretch that moves effortlessly with you. Sewn-in cups offer gentle smoothing, shaping, and natural lift. Adjustable straps convert from traditional to crisscross to accommodate different necklines and shoulder styles. Maidenform M: Because why wouldn't you choose a bra that's as confident as you are? SEXY REDEFINED - Ultra-flattering intimate solutions for every body. NATURAL LIFT - Gentle support from sewn-in cups that shape and smooth. NO SHOW - For a smooth, no-show look under anything you wear. VERSATILE - For layering or soloing, wear this lightweight, stretch bralette for lounging, layered under a shirt, or even as a crop top with shorts. COMFORT YOU CRAVE - The luxuriously soft stretch unlined fabric easily moves and gently smooths and shapes. OH YEAH, IT'S WIRELESS - Why mess with wires when you don't need them? WEAR IT YOUR WAY - Adjustable, convertible straps allow you to adjust to different necklines and shoulder styles. COLD WASH - Maidenform recommends machine washing this wireless bralette in cold water to reduce energy usage and save money.

NEXT LEVEL COMFORT IN A T-SHIRT BRA The Maidenform One Fab Fit Demi Underwire Bra is the t-shirt bra women reach for day after day, blending modern style with the comfort and support you expect from One Fab Fit. Designed with lightly lined SmartZone cups, this bra delivers targeted lift, shape, and support exactly where you need it. The modern open neckline and demi coverage create a flattering fit that works beautifully with scoop necks, V-necks, and bridal silhouettes, making it one of the most versatile bras for women in your wardrobe. The satin-smooth, ultra-soft microfiber fabric glides effortlessly under tees and other knits, giving you a no-show look that stays invisible even under clingy tops. The tailored cups enhance your natural shape without adding bulk, while the breathable stretch ensures you stay comfortable from morning to night. Convertible straps let you wear it two ways-traditional straight or crisscross-so you can match your bra to your outfit with ease. This underwire bra for women also features a smooth back wing and hook-and-eye closure to help minimize bulges, creating a sleek silhouette from every angle. Whether you wear it in timeless black, crisp white, warm nude, playful pink, or rich purple, you'll find a color to match your style. Available in both core and plus sizes, with a detailed size chart to help you get your perfect fit, this demi t-shirt bra is made to flatter and fit a wide range of body types. From workdays to weekends to special events, this is the bra that can truly do it all-offering fabulous fit 2.0 with shape and support that's seriously soft. The Maidenform One Fab Fit Demi Bra isn't just another bra for women-it's the everyday essential you'll wonder how you ever lived without. FABULOUS FIT 2.0 WITH SHAPE & SUPPORT - These One Fab Fit underwire bras for women feature our SmartZone cups that give targeted lift, shape, and support for a flawless fit you'll want to wear every day. NO-SHOW UNDER TEES - The smooth, satin-like bra fabric and modern demi neckline make this a t-shirt bra women love for its invisible look under clingy tops. SMARTZONE CUPS FOR LIFT & COMFORT - Lightly lined, tailored bra cups give you shaping where you need it most while staying soft against skin for 24/7 wear. CONVERTIBLE STRAPS FOR VERSATILITY - Adjustable bra straps can be worn straight or crisscrossed, so this full-coverage bra works under almost any neckline. SATIN-SMOOTH MICROFIBER - Luxuriously soft bra fabric glides over skin while the built-up NeoKnit sides and back help smooth and reduce bulge. COLOR & SIZE OPTIONS FOR ALL - Available in different sizes and colors, like black bras, white bras, nude bras, pink bras, and purple bras. Plus size bras are also available, with a full size chart to help you measure and find your best fit across core and plus sizes. ; cup size: D ; band size: 34