Top Universal Standard Deals & Price Drops for January 2026

Your new go-to underwear has arrived. These classic full-coverage briefs are crafted from 100% organic cotton for a soft, barely-there feel. They offer just the right amount of coverage, while the soft elastic at the waist and thighs ensures a secure fit without digging in. Thoughtfully designed for all-day wear—so comfortable, you’ll forget you’re wearing them at all.

We made the unsung wardrobe heroes you've been missing. The best basics—underwear, perfected. These classic mid-rise bikini undies boast just the right amount of coverage and a cheeky cut. With a tonal elastic band and soft trim, they're made from sustainable cotton jersey blended with modal for a smooth, light-as-air feel and second-skin fit (like they're barely there). You shouldn't have to think about underwear—leave that to US. We've thoughtfully engineered each pair to feel so comfortable you'll forget you've got anything on at all.Why UltimateS? The elastic waistband has a comfortable width and sits flat without cutting in. The classic rise is comfortable and secure. They're lightweight, breathable, antimicrobial, and moisture-wicking. The generous gusset width is graded per size. The soft and stretchy trim allows for flexible leg openings that sit flush without digging. Body: 47% Lenzing Modal47% Cotton6% ElastaneLiner: 100% CottonMachine wash warm with like colors, only non-chlorine bleach, tumble dry low, cool iron.

We made the unsung wardrobe heroes you've been missing. The best basics—underwear, perfected. These new high-rise briefs boast the most coverage in our underwear collection. They will sit at your natural waist with an extra wide waistband, and they're made from sustainable cotton jersey blended with modal for a smooth, light-as-air feel and second-skin fit (like they're barely there). You shouldn't have to think about underwear—leave that to US. We've thoughtfully engineered each pair to feel so comfortable you'll forget you've got anything on at all. Why UltimateS? The extra-wide waistband sits flat and feels comfortably secure. The ultra-high rise offers maximum coverage and a secure fit; designed to be worn with your favorite jeans from US. Our sustainable so-soft cotton jersey is blended with modal to feel smooth and move with you. They're lightweight, breathable, antimicrobial, and moisture-wicking. The generous gusset width is graded per size. The soft and stretchy trim allows for flexible leg openings that sit flush without digging.

We made the unsung wardrobe heroes you've been missing. The best basics—underwear, perfected. These new high-rise briefs boast the most coverage in our underwear collection. They will sit at your natural waist with an extra wide waistband, and they're made from sustainable cotton jersey blended with modal for a smooth, light-as-air feel and second-skin fit (like they're barely there). You shouldn't have to think about underwear—leave that to US. We've thoughtfully engineered each pair to feel so comfortable you'll forget you've got anything on at all. Why UltimateS? The extra-wide waistband sits flat and feels comfortably secure. The ultra-high rise offers maximum coverage and a secure fit; designed to be worn with your favorite jeans from US. Our sustainable so-soft cotton jersey is blended with modal to feel smooth and move with you. They're lightweight, breathable, antimicrobial, and moisture-wicking. The generous gusset width is graded per size. The soft and stretchy trim allows for flexible leg openings that sit flush without digging. Body: 47% Lenzing Modal47% Cotton6% ElastaneLiner: 100% CottonMachine wash warm with like colors, only non-chlorine bleach, tumble dry low, cool iron.

We’ve reimagined our best-selling high-rise brief with a new leg opening—no elastic, just a wide, double-layered band that lays flat and smooth against your skin. The result? No digging, no cutting in, no slipping out. This smart update offers even more comfort and front coverage where it matters most—gently keeping everything in place so you feel secure and supported all day long.