Top Lifestyle by Focus Deals & Price Drops for January 2026

Nikon’s legendary manual-focus AF-S NIKKOR 35mm f/1.4G has been upgraded to this remarkable AF-S lens. Boasting Nikon’s latest lens technologies and advancements in design, the AF-S NIKKOR 35mm f/1.4G achieves unrivaled performance—suitable for landscapes, night scenes, interiors, weddings, photojournalism, astrophotography and more. A truly superlative lens for professionals and serious photographers.Bright and Brilliant in Any LightA truly versatile high-performance lens, the AF-S NIKKOR 35mm f/1.4G is the choice of pro and serious photographers for any situation. The 35mm focal length provides a natural angle of view, similar to the perception of the human eye. With an ultra-fast f/1.4 aperture, this lens will help you capture beautiful images with a shallow depth-of-field, even in the most challenging of lighting conditions.Exceptionally Fast f/1.4 ApertureCapture stunning images with breathtaking clarity long after the sun has gone down. Discover the soft subtleties of a dimly-lit room. The AF-S NIKKOR 35mm f/1.4G delivers vibrant images in any lighting condition. Its fast maximum aperture ensures a bright viewfinder image as well as beautiful background blur, and its 35mm moderate wide-angle perspective creates compelling views.Advanced Nikon Lens TechnologiesOptimized for edge-to-edge sharpness on both FX- and DX-format D-SLRs, the AF-S NIKKOR 35mm f/1.4G combines outstanding NIKKOR optics and the latest Nikon lens technologies. Nikon’s exclusive Nano Crystal Coat (N) and Aspherical Lens Element (AS) virtually eliminate ghosting, flare, coma and other types of aberration when shooting at wider apertures. Silent Wave Motor (SWM) and Rear Focusing (RF) enables fast, smooth, accurate and quiet autofocus operation, and a convenient Manual/Autofocus switch (M/A) allows for seamless override of the autofocus system. Simply put, the AF-S NIKKOR 35mm f/1.4G is an advanced lens for advanced D-SLR cameras.Prime Image Quality for Sharp DetailsBecause of its low light capabilities and 63 degree angle of view on an FX DSLR, the AF-S NIKKOR 35mm f/1.4G might be one of the most useful prime lenses Nikon offers. If you only select only one fast prime lens to own, this is the one you've been waiting for.Fast Glass Ready for ActionThe AF-S NIKKOR 35mm f/1.4G can be used for landscapes, portraits, travel, street photography, photo journalism, available light and whenever there needs to be separation between the foreground subject and the background.

Create unique images with the versatile Zeiss Milvus 2/35 ZF.2 Lens. The moderate wide-angle lens is great for everyday photography which lends it a special stance as a lens for photojournalism. Compact and fast, this camera accessory offers precise manual focusing, excellent imagery thanks to Zeiss coating technology and floating element lens design. Created to be compatible with the cameras of the future, the Milvus 2/35 ZF.2 Lens equips you with a powerful tool to record history and create visual masterpieces at any time.Great ImageryThe outstanding stray light reduction is achieved by combining a number of measures. In addition to the Zeiss T coating, all lens edges are provided with a special pitch-black lacquer in a complex manual process. Designed to minimize reflections, focal length sports individual optical design and special types of glass, reducing the occurrence of color fringes to a minimum.Future-ProofZeiss Milvus Lenses are focused on the requirements of current and future high-performance digital cameras. Thanks to the low level of stray light allowed by the lens design, high-contrast images are also possible with increasing high dynamic ranges of the sensors (HDR). The minimization of coma, astigmatism and spherical aberrations enables constantly high resolution over the entire image field. The optics are designed to ensure full utilization of the performance provided by high-resolution camera systems.ErgonomicManually focusing a lens means controlling and therefore actively composing an image gently and precisely from your fingertips. Zeiss Milvus Lenses feature a large rotation angle which enables pinpoint focusing, moving smoothly without backlash, optimally supporting the photographer's creative interplay with the focal plane of high-speed fixed focal lengths. Changes are immediately visible in the viewfinder or display. The engraving in meters and feet and the focus scale provide additional support for manual focusing. The silent, continuous aperture setting and the long focusing range lay optimal conditions for video photography.ReliableAn optimized ergonomic design enables fatigue-free photography and reduces camera shake. The all-metal housing makes every adjustment a haptic experience. The dynamic, precise barrel design sets new trends in the world of camera lenses. However, the Zeiss Milvus Lenses will impress you not only due to their visual and haptic excellence, but also thanks to their inner qualities. Special seals for protection against dust and splashes expand the photographer's creative potential by guaranteeing the system's functional reliability even in environmentally difficult situations.Stable PerformanceState-of-the-art camera systems and high-resolution digital image sensors are now demanding more performance from the lenses. The Floating Elements Design permits constantly high image performance in the focal plane accomplished by changing the axial distance between individual lens elements or element groups. The adjustment of the element spacing is coupled to the distance setting so that it always results in the right correction.ZF.2 LensZF.2 lens supports all key modes on camera models equipped with an electronic interface. Simply lock the aperture ring in the largest f-stop shown in orange. On camera models without an electronic interface, the aperture is manually set on the lens aperture ring. With some camera models, it is possible to set in the menu whether the lens should be selected using the setting dial on the camera or the aperture ring on the lens. Please note that there is no halfway notch between the largest and second largest f-stop. The focused distance is not transmitted to the camera body.

Create unique images with the versatile Zeiss Milvus 2/35 ZE Lens. The moderate wide-angle lens is great for everyday photography which lends it a special stance as a lens for photojournalism. Compact and fast, this camera accessory offers precise manual focusing, excellent imagery thanks to Zeiss coating technology and floating element lens design. Created to be compatible with the cameras of the future, the Milvus 2/35 ZE Lens equips you with a powerful tool to record history and create visual masterpieces at any time.Great ImageryThe outstanding stray light reduction is achieved by combining a number of measures. In addition to the Zeiss T coating, all lens edges are provided with a special pitch-black lacquer in a complex manual process. Designed to minimize reflections, focal length sports individual optical design and special types of glass, reducing the occurrence of color fringes to a minimum.Future-ProofZeiss Milvus Lenses are focused on the requirements of current and future high-performance digital cameras. Thanks to the low level of stray light allowed by the lens design, high-contrast images are also possible with increasing high dynamic ranges of the sensors (HDR). The minimization of coma, astigmatism and spherical aberrations enables constantly high resolution over the entire image field. The optics are designed to ensure full utilization of the performance provided by high-resolution camera systems.ErgonomicManually focusing a lens means controlling and therefore actively composing an image gently and precisely from your fingertips. Zeiss Milvus Lenses feature a large rotation angle which enables pinpoint focusing, moving smoothly without backlash, optimally supporting the photographer's creative interplay with the focal plane of high-speed fixed focal lengths. Changes are immediately visible in the viewfinder or display. The engraving in meters and feet and the focus scale provide additional support for manual focusing. The silent, continuous aperture setting and the long focusing range lay optimal conditions for video photography.ReliableAn optimized ergonomic design enables fatigue-free photography and reduces camera shake. The all-metal housing makes every adjustment a haptic experience. The dynamic, precise barrel design sets new trends in the world of camera lenses. However, the Zeiss Milvus Lenses will impress you not only due to their visual and haptic excellence, but also thanks to their inner qualities. Special seals for protection against dust and splashes expand the photographer's creative potential by guaranteeing the system's functional reliability even in environmentally difficult situations.Stable PerformanceState-of-the-art camera systems and high-resolution digital image sensors are now demanding more performance from the lenses. The Floating Elements Design permits constantly high image performance in the focal plane accomplished by changing the axial distance between individual lens elements or element groups. The adjustment of the element spacing is coupled to the distance setting so that it always results in the right correction.ZE LensThe manually focusable ZE lenses feature electronic shutter control and additional electronic contacts to the camera. All existing exposure programs (P, AV, TV, M) and the AF confirmation function of the camera are supported; lens information (focal length and speed) is passed on to the camera. Certain functions that require the use of AF lenses (various scene modes, A-DEP) are partially unavailable. Compatible with the EOS camera bodies, and further cameras with EF mount.

The Sigma 85mm f/1.4 DG HSM Art is a latest addition to the world renowned Sigma Global Vision Line. Designed and engineered for unparalleled image quality, the Sigma 85mm 1.4 Art employs a completely new optical design and premium components. Two FLD (performance equal to fluorite) glass elements and 1 element boasting a high rate of anomalous partial dispersion and high refraction achieve a class leading level of performance.The highly anticipated 85mm f/1.4 Art is an ideal lens for a variety of photographic subjects, particularly portrait photography, both in-studio and on-location. The Hyper Sonic Motor (HSM) allows for 1.3x the torque of previous generations for fast and efficient autofocus. Through rigorous testing, the Sigma 85mm 1.4 Art ushers in a new era of quality and performance for this popular fast prime focal length. A 9-blade rounded diaphragm creates beautiful background bokeh to isolate and accentuate the subject. Full Time manual focus can be engaged by rotating the focusing ring, even when shooting continuous autofocus. This particular lens is designed for use with Sigma cameras.Art LensEngineered for those who see photography as an expression of self, Sigma’s Art line offers sophisticated optical performance and abundant expressive power to deliver faithfully on your artistic vision.DG - DG for DigitalSigma's DG lenses are specifically designed to deliver the ultimate level of performance on full frame digital SLRs. Sigma DGs also maximize the abilities of 35mm SLR cameras and APS-C size DSLRs. Thanks to a complete and comprehensive approach to the correction of chromatic aberrations, you will experience incredible image clarity and smoothness. Specific attention was paid to helping eliminate color fringing often caused by lateral chromatic aberration, a problem that is magnified at high resolution in digital photography. DG lenses provide exceptionally high contrast along with subtle gradations in tone and color. Super Multi-Layer Coating, along with Sigma's optimized optical design work to reduce reflections between the image sensor and the lens surfaces. The large image circles of DG lenses mean there will always be enough peripheral illumination to avoid vignetting.HSM - Quiet and Fast AutofocusingHSM lenses employ a motor powered by ultrasonic waves that produce a quiet, yet high-speed AutoFocus. You can enjoy high performance with low noise in a variety of shooting situations.The Ultimate Lens for Portraits and MorePortrait photographers demand the attractive bokeh effect that large-diameter lenses offer, as well as outstanding resolution. Fulfilling the exacting standards of the Art line, the SIGMA 85mm F1.4 DG HSM | Art delivers both of these elements at the highest level. The bokeh effect is so precise, you can focus on the pupil of the subject’s eye while blurring the eyelashes. Adding to the effect, the area in focus is extremely high-resolution while the bokeh area is very attractive in appearance. The SIGMA 85mm F1.4 DG HSM | Art incorporates 14 lens elements in 12 groups, a remarkable structure that helps the lens deliver ultra-high-resolution. This lens is therefore an excellent match for full-frame DSLRs offering 50-megapixel or higher resolution.Sigma USB Dock CompatibleWith the optional SIGMA USB DOCK, you can update your lens firmware and adjust the focus position and other settings. Simply connect the lens to the SIGMA USB DOCK and the dock to a computer to use the dedicated SIGMA Optimization Pro software and perform various types of customization and adjustment.