Top Unbeatable Sale Deals & Price Drops for January 2026

Screamin Nickel Frame Double Willow Spinnerbait Mouse Fishing Lure

Perfect for clear water fishing or burning at a high water column for a vicious reaction strike. The Screaming Eagle was built to have the size offering of a small frame 1/4 oz spinnerbait, but with the added weight of a 1/2 oz.

• Finish: Nickel

A patented claw design on the Net Bait Tiny Paca Chunk Bait Fuel Infused produces an action never seen on a trailer until now. Dare bass to pass one up. The Bait Fuel X55 formula injects this salt-infused bait with powerful attractants and taste enhancements proven to make fish bite. Scientifically engineered Fish Active Scent Technology provokes key predator aggression habits to stimulate more bites and longer hold times for your bait. Bait Fuel keeps fish biting cast after cast by creating a scent cloud behind the bait. The solid body rigs securely using a variety of methods. Net Bait Tiny Paca Chunk Bait Fuel Infused works well as both a jig trailer or rigged on a round-ball jig head.

• Patented claw design produces unique action
• Powerful Bait Fuel X55 formula attracts bites
• Scientifically engineered Fish Active Scent Technology
• Solid body rigs securely
• Pack of 7

• Color: Green Pumpkin
• Size: 2 in.
• Weight: 0.89 lbs

Built for battle, our Bass Pro Shops XPS Brawler Blade Tandem Spinnerbait offers realism to draw more strikes and durability to last. Lifelike baitfish head with large 3D eyes commands instant attention from opportunistic lunkers. High-quality details include brass blades with premium finishes and a beefy 52-strand silicone skirt. XPS Brawler Blade tandem spinnerbait features a wire keeper to lock trailers securely in place.

• XPS Brawler Blade Tandem Spinnerbait
• Durable and realistic
• Lifelike baitfish head with large 3D eyes
• Brass blades with premium finishes
• Beefy 52-strand silicone skirt

• Color: Coleslaw
• Capacity: 0.75 oz
• Weight: 0.8 lbs

Truffle Butter Troll Hunter Crankbait Fishing Lure

You know how every angler wants that super specific depth and profile and each one is extremely different Well, this series has all of them. Every single one. That's why these bad boys come rigged in a broad array of options. Added bonus, the VMC black nickel chemically sharpened hooks make this bait supremely retentive.

• Product Size: 18 ft.
• Fishing Type: Freshwater Fishing
• Bait Shape: Fish
• Bait Type: Crankbait
• Depth: 8'
• Fishing Species: All Freshwater
• Shape: Fish

Chrome & Silver Jumpin Minnow Fishing Lure

Jumpin Minnow Chrome. Nothing triggers bass and inshore predator fish like the subtle walk-the-dog action of a Jumpin'Minnow. This slender minnow-shaped topwater bait sashays back-and-forth on the surface to create a hypnotizing action like that of a fleeing baitfish. Internal weighting allows for long casts with this slender bait, making it perfect for schooling fish and anytime fish are feeding on top.

• Slender minnow-shaped walk-the-dog lure
• Perfect for targeting surface-feeding fish

• Color: Chrome & Silver
• Capacity: 0.75 oz

The patent-pending Honey Comb construction of the Berkley PowerBait Paddling' Power Stinger proves a swimbait can be ultra-lifelike without sacrificing extended durability. Thick baitfish profile with boot tail swims just like bass' favorite forage. Back and belly slots accommodate a variety of rigging styles. Add it to a bladed jig trailer or thread on a swimbait jig head to unleash full-throttle attraction. An infusion of PowerBait flavor gives each Berkley Paddling' Power Stinger the proven magnetism to land every strike.

• Lively, durable Honey Comb construction
• Thick baitfish profile with boot tail
• Back and belly slots for rigging
• Ideal for bladed jig trailer or swimbait jig head
• Proven PowerBait flavor
• Pack of 5

• Color: HD Stealth Minnow
• Size: 4.25 in.
• Weight: 3 lbs

Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley Finisher, with its fast-dropping weight-forward design, tangle-free finless body and sure-hooking double-treble architecture, allows you to react quickly to what you see on sonar and make any type of presentation you desire. You can glide, jig, jerk or swim the Finisher, roll it, hang it or even work it forward or backward whatever it takes to trigger the strike. With its arced body, large minnow tail, flattened belly and optimized pull point placement, the Finisher can be fished horizontally or vertically, with a wide range of appealing motions that no other bait can match. Definitely a "must try soon" bait! Fitted with 2 extra-sharp Fusion 19 treble hooks for sure hookups.

• Purpose-built for use with forward-facing sonar
• Designed for quick casts and versatile presentations
• Fast-sinking weight-forward design
• Tangle-free finless body
• Arced profile with flattened belly
• Optimized pull point positioning
• 2 Fusion 19 treble hooks

• Color: Black & Silver
• Size: 3.5 in.
• Capacity: 0.75 oz
• Weight: 0.75 lbs

You're looking at one of the most versatile baits for freshwater and saltwater fishing. Fish will attack this soft bait as it glides down, sits still and jigs back to the surface at fast or slow speeds. The action, profile, natural colors, lifelike eyes, garlic scent and lateral lines all work together to trigger bites without hesitation when cast and retrieved, fished vertical, or trolled. Use the hollow chamber in each Hookup bait to add even more scent. You'll find this lure's versatility extends into fast-moving rivers and streams, as well as forward-facing sonar presentations.

• Great bait for freshwater and saltwater
• Draws strikes throughout the water column
• Natural colors, lifelike eyes and garlic scent
• Cast and retrieve, fish vertical, or troll
• Hollow scent chamber

• Color: Sardine Green
• Size: 2 in.
• Capacity: 0.031 oz
• Weight: 0.5 lbs

You're looking at one of the most versatile baits for freshwater and saltwater fishing. Fish will attack this soft bait as it glides down, sits still and jigs back to the surface at fast or slow speeds. The action, profile, natural colors, lifelike eyes, garlic scent and lateral lines all work together to trigger bites without hesitation when cast and retrieved, fished vertical, or trolled. Use the hollow chamber in each Hookup bait to add even more scent. You'll find this lure's versatility extends into fast-moving rivers and streams, as well as forward-facing sonar presentations.

• Great bait for freshwater and saltwater
• Draws strikes throughout the water column
• Natural colors, lifelike eyes and garlic scent
• Cast and retrieve, fish vertical, or troll
• Hollow scent chamber

• Color: Red Crab
• Size: 2 in.
• Capacity: 0.062 oz
• Weight: 0.5 lbs

You just found your next go-to mid-depth crankbait. Berkley Dime Crankbait combines proven balsa-like action with the durability and performance of a plastic bait. Patented Flash Disc technology casts far and tracks true with reliable longevity. Fish-catching confidence comes easy with this hatch-matching marvel. The Berkley Dime lure boasts sticky-sharp Fusion19 hooks and ultrarealistic finishes in nature's colors.

• Ideal mid-depth crankbait
• Proven balsa-like action with plastic-bait durability
• Flash Disc technology casts far and tracks true
• Sticky-sharp Fusion19 hooks

• Color: Ghost Morning Dawn
• Size: 2.75 in.
• Capacity: 0.75 oz
• Weight: 1.31 lbs

Force aggressive strikes in any water with the Berkley Deep Hit Stick. With its wide tail action, this quick-diving minnow stick triggers reactions like a balsa lure while tracking with the precision of plastic-an unbeatable combination down deep! Its integrated Flash Disc keeps the bait stable at all speeds, while the loud dual-rattle system with optimized pitch calls fish in from far afield. Thick body design presents a meatier profile, allowing walleye and other predators to home in quickly. Steep dive curve; excellent for casting or trolling. Equipped with sharp Fusion19 hooks.

• Aggressive extra-wide tail action
• Steep dive curve with precision tracking
• Meaty, thick-bodied profile
• Integrated Flash Disc stabilizer
• Dual-rattle system with optimized pitch
• Sharp Fusion19 hooks

• Color: Golden Alewife
• Size: 4.75 in.
• Capacity: 0.75 oz
• Weight: 1.13 lbs

Get the most from your forward-facing sonar by using a bait that's purpose-built for it! The Berkley Finisher, with its fast-dropping weight-forward design, tangle-free finless body and sure-hooking double-treble architecture, allows you to react quickly to what you see on sonar and make any type of presentation you desire. You can glide, jig, jerk or swim the Finisher, roll it, hang it or even work it forward or backward whatever it takes to trigger the strike. With its arced body, large minnow tail, flattened belly and optimized pull point placement, the Finisher can be fished horizontally or vertically, with a wide range of appealing motions that no other bait can match. Definitely a "must try soon" bait! Fitted with 2 extra-sharp Fusion 19 treble hooks for sure hookups.

• Purpose-built for use with forward-facing sonar
• Designed for quick casts and versatile presentations
• Fast-sinking weight-forward design
• Tangle-free finless body
• Arced profile with flattened belly
• Optimized pull point positioning
• 2 Fusion 19 treble hooks

• Color: Perch
• Size: 2.75 in.
• Capacity: 0.5 oz
• Weight: 0.5 lbs

The Strike King Hybrid Hunter travels through milfoil and other clingy weeds better than any other hardbait out there! If you feel a hitch in the natural hunting motion of the bait, just a tiny snap of the rod tip will usually allow the lure to come clean-and the resulting darting action will often trigger big strikes. With its unique folded lip, amazing weed-shedding ability and incredibly loud internal rattle, the Hybrid Hunter lets you fish big, grassy bass lakes like Rayburn, Toledo Bend, Kentucky and Big O hard and fast, with catch rates to match.

• Sheds grass better than any hardbait
• Hunting, darting action triggers strikes
• Unique folded lip design
• Incredibly loud internal rattle

• Color: Sexy Shad 2.0
• Size: 3 in.
• Capacity: 0.5 oz
• Weight: 1.2 lbs

Nickel Frame Tandem Willow Spinnerbait Fishing Lure

War Eagle Tandem Willow 1/2 oz Blue Herring Nickel Spinner Bait by Pradco. Tandem willow blades produce a high level of flashalong with the thump of a Colorado kicker blade to entice bites, add in a bright nickel frame and the result is an outstanding clear water spinnerbait.

• Made from first-grade materials for long-lasting service life
• Time tested and proven design
• Exceptional quality at a budget-friendly

• Color: Blue Herring
• Capacity: 0.5 oz
• Type: Lure

Brown Bug Speed Demon Fishing Lure

Designed by Major League Fishing angler Dean Rojas, the Speed Demon 55 adds efficiency and functionality to ’s crankbait lineup. The bait can withstand hard, tight actions on the water and is durable against any bite.

• Color: Brown
• Product Size: 55 in.

100 Yard Shore Fluorocarbon Fishing Line

Offering the benefits of high quality fluoro at an unbeatable price, Seaguar Inshore Fluorocarbon Leader is built to handle the toughest inshore challenges. Made from Seaguar's industry leading custom resins, this line of fluorocarbon offers incredible abrasion resistance with maximum impact and knot strength. This leader material sinks faster to maximize your time in the strike zone, and is virtually invisible to those finicky, leader shy fish. Whether your casting from the jetty, poling the flats, or drifting along the backwater channels, Seaguar Inshore Fluorocarbon is the perfect leader for anglers on any coast.

• Capacity: 20 lbs x 100 Yard

Re-crafted with an advanced 8-end, extra-dense weave, PowerPro Super 8 Slick V2 Braid is the next generation of PowerPro's original SuperSlick long-casting braided line. This tighter, tougher version retains the proven EBT coating process for the ultimate in smooth, quiet castability, while its compact construction delivers even greater power for ripping baits through dense weeds and brushy cover. Made with superstrong, abrasion-resistant 100% Spectra fiber, Super 8 Slick V2 offers the sensitivity and strength needed to win the war on trophy bass and inshore game fish.

• Tighter, tougher version of the original long-casting braid
• Advanced 8-end, extra-dense weave
• Proven EBT coating for smooth, quiet castability
• More power for ripping through cover
• Made with 100% Spectra fiber
• Great for trophy bass and redfish

• Color: Blue
• Capacity: 65 lbs
• Yard: 150
• Weight: 2.5 lbs

The 8X Ultra Performance 8-Strand Fishing Line from Beyond Braid has 8 tightly woven polyethylene fibers for a thinner, smoother and ultra-performing line. Having 8 strands gives this line a much rounder and more natural feel. A smooth fluoropolymer coating allows for more efficient casts and longer distances every time. A thinner diameter zips through your guides and allows you to pack more line onto your reel. The braided fishing line polyethylene fibers have no stretch properties, which allow you to feel every bite and have instant hooksets increasing your hookup ratio. The built-in low memory helps keep your line straight during casting, which leads to less wind knots, fewer tangles and extends the life of your braid. The Beyond Braid 8X Ultra Performance 8-Strand Fishing Line features abrasion-resistant, ultra-strong construction, which allows you to yank fish out of the toughest of situations. Whether fishing around structure or heavy cover/vegetation, Beyond Braid will hold up and get you out of any tough spot.

• Beyond Braid 8X Ultra Performance Test 8-Strand Fishing Line
• 8 tightly woven polyethylene fibers for a thinner, smoother line
• Enjoy farther casts and a smoother experience
• Abrasion-resistant, ultra-strong construction
• Smooth fluoropolymer coating
• No stretch properties adds sensitivity
• Low memory keeps line straight during casting

• Color: Yellow
• Capacity: 40 lbs
• Yard: 300 Yard
• Weight: 2.24 lbs

The 8X Ultra Performance 8-Strand Fishing Line from Beyond Braid has 8 tightly woven polyethylene fibers for a thinner, smoother and ultra-performing line. Having 8 strands gives this line a much rounder and more natural feel. A smooth fluoropolymer coating allows for more efficient casts and longer distances every time. A thinner diameter zips through your guides and allows you to pack more line onto your reel. The braided fishing line polyethylene fibers have no stretch properties, which allow you to feel every bite and have instant hooksets increasing your hookup ratio. The built-in low memory helps keep your line straight during casting, which leads to less wind knots, fewer tangles and extends the life of your braid. The Beyond Braid 8X Ultra Performance 8-Strand Fishing Line features abrasion-resistant, ultra-strong construction, which allows you to yank fish out of the toughest of situations. Whether fishing around structure or heavy cover/vegetation, Beyond Braid will hold up and get you out of any tough spot.

• Beyond Braid 8X Ultra Performance Test 8-Strand Fishing Line
• 8 tightly woven polyethylene fibers for a thinner, smoother line
• Enjoy farther casts and a smoother experience
• Abrasion-resistant, ultra-strong construction
• Smooth fluoropolymer coating
• No stretch properties adds sensitivity
• Low memory keeps line straight during casting

• Color: Yellow
• Capacity: 60 lbs
• Yard: 2000 Yard
• Weight: 2.24 lbs

Representing the top of the swimbait food chain, the Raptor Lures T Rex Swimbait has a savagely primitive look that strongly appeals to your lake's alpha predators. This big, meaty casting/trolling bait has a medium fall rate and outstanding tail action that kicks in at extremely slow speeds-yet, unlike most other swimbaits, it can be run at 4+ mph without rolling over. There's no unproductive way to fish a T Rex!

• Deadly for muskie and pike
• Big, meaty casting/trolling bait
• Medium fall rate with outstanding tail action
• Can be fished effectively fast or slow

• Color: Firefighter
• Size: 9 in.
• Capacity: 6 oz
• Weight: 6.2 lbs